Jeta Surman is a Product Research @Amex (ex-Twitter, Square) at American Express. Colleagues describe them as "I worked with Jeta at Kabbage. She's the best UX researcher that I have ever worked with. She is extremely knowledgeable and data driven, both quantitative and qualitative. She led the complex research efforts into our cash flow management solution for small business owners, and her work ultimately unearthed new opportunities and reshaped the company-wide product strategy. She led research cross-functionally across marketing, product and design. Beyond conducting user research herself, she evangelized UX research methodologies and best practices, and I appreciated learning from her. She is the go-to person for all research needs and questions, and I highly recommend her.", "I have had the pleasure of working with Jeta at Kabbage Inc. Jeta is our UX experience lead, focusing on research and analytics. She has the unique ability to design and manage the research process such that the results can inform UX and Marketing planning. She has a talent for interpreting research and presenting it in a way that the whole team can understand. On the personal side, she is a pleasure to work with and brings positive energy to work each day. If you have the opportunity to work with Jeta you will be glad to have her as part of the team.", and "Jeta is one of the most driven, knowledgeable, and organized people I have had the pleasure of working with. She has a depth of knowledge of UX research methods - both theoretical and applied - an uncanny ability to lead others through initiatives that may be foreign to them. She has led some complex research initiatives for products that I have been involved in (as a Product Manager), resulting in actionable insights that led to changes in roadmaps and positively impacted the Product's performance. I trust her knowledge and always enjoy working with her. I cannot recommend Jeta highly enough."