Jet Aw Email & Phone Number

Singapore, Singapore

Collaborate with brands and startups to define and refine their brand DNA, develop market strategies, and design brand identities. As a Creative Director, I craft compelling narratives, effective & memorable campaigns that resonate with target audiences and elevate brand visibility and engagement.

Shanghai, China

Led branding and marketing initiatives for a lifestyle real estate group, covering property assets, workspaces, hotels, and restaurants. Enhanced placemaking through strategic brand design and communications across Singapore, Malaysia, Hong Kong, and China. Served on the senior leadership team, reporting directly to the CEO.

Shanghai, China

Assembled and led a specialized creative team that collaborated with senior business and creative leadership across Publicis Groupe’s agencies in Shanghai. Played a key role in major pitches, supported key accounts, and consistently delivered innovative creative solutions. Reported directly to the Chairman of Publicis Communications.

Shanghai City, China

Led and developed integrated creative campaigns for Apple in China, crafting compelling narratives that connect with the global Chinese community. Established always-on social platforms that built strong brand loyalty while boosting its influence and engagement with local audiences.

Herzogenaurach, Bavaria, Germany

Crafted global creative direction strategies, branding strategies, and comprehensive brand playbooks. Help led the creative direction for the Training and Athletics business units worldwide, driving consumer engagement and elevating brand and product awareness on a global scale.

Singapore & Shanghai

Provided creative solutions for brand marketing challenges of leading global brands across Shanghai and Singapore. Developed online brand campaigns, tactical communications, and website redesigns for clients including Harley Davidson, Nike, MasterCard, Siemens, Dulux, Dutch Lady, LUX, KFC, AIA, and Singtel.

Singapore

Led the creation of digital and social campaigns for a diverse range of Unilever brands across the APAC region. Managed a team of 12, contributing to the success and growth of various campaigns, while maintaining high creative standards. Agency was a winner of five different Agency of the Year awards during that run.

Singapore

Developed and executed creative strategies and marketing campaigns that enhanced IBM’s brand presence and fueled growth in emerging markets across Africa, South America, EMEA, and APAC. As a key member of the global hub’s core brand guardian team, I maintained and upheld creative standards across these regions.

Singapore

Developed seasonal and tactical product campaigns for Hewlett-Packard’s three core business units. Most notably launching HP's 'Everybody On' campaign in the APAC region. Launched innovative and impactful campaigns for Burger King, enhancing brand visibility. Managed a continuous flow of communication pieces for Citibank. Created campaigns for BMW Asia, including one that drove BMW 3 Series sales to a record high, and the BMW 5 Series launch. Crafted and executed award-winning campaigns that resulted in increased sales and brand visibility. As well as industry recognition and awards.

Singapore

Contributed to major accounts, including Marigold, American Express, and various tech consumer brands such as Creative Technologies, Sony, and Sony Ericsson. Gained valuable experience working alongside a talented creative team at one of Singapore’s leading agencies, known for its high volume of TV commercial production.

Singapore

Managed tactical and seasonal campaigns for major accounts, including Coca-Cola, Mini Cooper, M1 Telecommunications, and Metro Department Store. Played a key role in executing the through-the-line campaign for the World of Warcraft Singapore launch in partnership with Coca-Cola. Additionally, led the copywriting efforts for the 2005 Singapore launch of the Mini Cooper Cabrio.

Singapore

Initially joined as Graphic Designer, then transitioned into a Copywriter to meet project needs. Collaborated with the digital team to redesign and revamp Malaysia Airlines’ e-booking site. Additionally, conceptualized and executed the agency’s Christmas greeting for clients and suppliers, producing a music CD that featured the participation of the entire agency staff.