I am an accomplished sales and marketing executive with more than 25 years experience generating significant revenue, improving profitability and increasing market penetration for well-known corporate brands. During my career, I've launched new product lines, an e-tail venture, and led strategic acquisitions that increased market penetration and resulted in sustained revenue growth. As a natural-born communicator, I follow a consultative approach with my customers. I like to learn about their business challenges before offering a solution. When combined with a knack for negotiating mutually beneficial deals, I am able to increase revenue and improve customer satisfaction and long-term retention. I am passionate about developing productive sales and marketing teams by hiring motivated and enthusiastic people. I strive to offer clear direction and set realistic but aggressive individual and team goals. I lead diverse workforces from millennials to baby boomers, and everyone in between. I believe that multigenerational sales and marketing teams bring the highest level of company success because everyone brings something unique and powerful to the table. I also like to stay current on market and technology trends to ensure my employees' and company's industry relevance. My key areas of specialization include new business development, strategic branding, sales and marketing strategies, marketing communications, advertising, and negotiation.