I have always been a story-teller first and foremost; when I was young, my imagination always ran wild, crafting all sorts of tales and adventures within my head. They say a picture is worth a thousand words. When I picked up a camera for the first time all those years ago, I found a new medium to express my creativity, one shutter click at a time.Since then, I have struck out on my own, first as a freelancer, being commisioned for multiple projects by a myriad of clients. And now, I find myself as one of the co-founders of Foursight Productions, my very own creative consultancy.There’s no surprise that photography is more than just a hobby or career to me. Instead, it’s an exciting journey and I cannot wait to see where it would bring me to next.
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Executive Producer, Art DirectorKaleidostudio Aug 2023 - PresentSingaporeOversaw the successful end-to-end execution of brand campaigns for a diverse range of clients, leading to an overwhelming client satisfaction rate.Represented the company in all negotiations to secure the required funding from clients, ensuring profitability and fair vendor compensation.Utilised a diverse network in the media-advertising industry to facilitate the formation of partnerships and consortiums, as well as sourcing for the appropriate vendors for projects.Worked with the creative director to develop creative concepts, moodboards and content strategies for all campaigns.Facilitated communication between the creative team and clients, managing expectations and building strong relations.Developed sound production timelines, ensuring all steps in production were well within given timeframes.Main point of contact for handling administrative, manpower and logistical duties during production, such that productions on-site ran smoothly, with minimal-to-no overtime.Ensured that all visuals from the post-production team were in alignment with creative concepts and clients’ brand guidelines.Brand’s Experience:Alibaba International, Beam-Suntory (Maker’s Mark), Circles.Life, Lazada Singapore, Pokka Singapore, Spectacle Hut, Under Armour Indonesia -
Travel, Lifestyle & F&B Creative / Content Creator@Jethoon Dec 2015 - PresentSingaporeCreated visually compelling content (visuals and copywriting), amassing over 70,000 followers on Instagram.Developed and maintained relationships with multiple brands, public relations firms, journalists, and other fellow content creators/influencers.Pitched and negotiated with brands and public relations agencies to secure paid social media campaigns. Stayed updated on industry trends and changes to social media algorithms.
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Co-Founder, Executive Producer, Creative DirectorFoursight Productions Pte Ltd Jan 2021 - Jul 2023SingaporeMain member overseeing the successful end-to-end execution of brand campaigns for a diverse range of clients, leading to an overwhelming client satisfaction rate.Represented the company in all negotiations to secure the required funding from clients, ensuring profitability and fair vendor compensation.Single-handedly developed creative concepts and content strategies to assist in increasing brand awareness and visibility across various publications and platforms.Developed a diverse network in the media-advertising industry to engage the appropriate vendors and contract workers for projects.Facilitated communication between the creative team and clients, managing expectations and building strong relations.The sole manager and developer of all production timelines, ensuring all steps in production were well within given timeframes.Main point of contact for handling administrative, manpower and logistical duties during production, such that productions on-site ran smoothly, with minimal-to-no overtime.Oversaw and handled post-production, ensuring all visuals are in line with clients’ brand guidelines and direction.Brand’s Experience:Beam-Suntory (Auchentoshan, Roku Gin), Entrance Bar, HypoCol, Marks & Spencer, AIA (Odyssey Advisory), Sift & Pick, The Suited Label -
InternExplore Singapore Jul 2016 - Jan 2017SingaporeDid site-recce and location scouting to determine location suitability and to highlight potential issues prior to all productions.Assisted the main photographer on site to capture relevant visuals.Assisted social media manager in curating promising user-generated content from the community to feature on the account’s Instagram. -
Substitute TeacherMinistry Of Education, Singapore (Moe) Jan 2014 - Jun 2014SingaporePosted to Kuo Chuan Presbyterian Secondary School to teach English Language and English Literature.Went above and beyond basic scope of work: became permanent teacher to two classes - in charge of students’ academic progress and academic curriculum, all while having to cover other teachers’ classes as needed,
Jethro Hoon Education Details
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Life Sciences
Frequently Asked Questions about Jethro Hoon
What company does Jethro Hoon work for?
Jethro Hoon works for Kaleidostudio
What is Jethro Hoon's role at the current company?
Jethro Hoon's current role is Executive Producer at Kaleido Studio.
What schools did Jethro Hoon attend?
Jethro Hoon attended National University Of Singapore.
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