Key Contributions Drove strategic business growth by identifying and leveraging emerging opportunities, resulting in expanded revenue streams and increased market presence. Enhanced brand visibility through targeted social media campaigns and strategic influencer collaborations, boosting audience engagement and recognition. Led comprehensive marketing initiatives, successfully acquiring and retaining new customers to strengthen business profitability. Built and maintained strong industry partnerships, facilitating collaboration and unlocking multiple revenue channels to achieve development goals. Spearheaded proposal development and contract negotiations for high-profile projects, delivering competitive solutions and securing key accounts. Conducted in-depth market analysis to identify trends, monitor competition, and position the company effectively for future opportunities. Optimized business development strategies, aligning operational efforts with organizational goals to ensure sustainable growth and improved performance metrics.

United Credit, Nairobi Managed 100+ accounts receivables, payables, and payroll documentation, streamlining processes to improve operational efficiency. Increased client credit disbursements by 30% by optimizing loan application and approval processes, enhancing loan recovery through improved communication with creditors. Developed a robust debtor and creditor reporting system using QuickBooks, boosting data accuracy and improving financial reporting timelines. Enhanced cash and bank reconciliations through prompt processing and follow-up, reducing discrepancies and improving client satisfaction by 50%. Utilized QuickBooks and Excel for financial analysis, increasing reporting accuracy and contributing to timely monthly financial analysis and reporting. Implemented a new filing system, improving document retrieval, privacy, and safety by 50%, and strengthening overall financial documentation management.

Key Contributions Led a team of 60 sales agents to consistently meet sales targets, increasing product sales performance by 78% across multiple retail locations. Developed and implemented innovative customer engagement strategies, improving retention rates and acquisition rates. Expanded regional reach through effective social media marketing and stakeholder relationship management, increasing annual brand loyalty. Improved team morale and performance through targeted training, reward systems, and prioritizing team welfare, boosting overall team performance.  Analysed sales data and customer feedback to develop new strategies, increasing sales performance by 20%. Enhanced sales strategy execution by fostering a collaborative team environment and continuous support to the team.