Tastelli is a 10-calorie konjac jelly snack with collagen, vitamins, and antioxidants. Konjac jelly is popular in South Korea, where I spent time as a Fulbright scholar.You can find Tastelli in 400+ stores around the US in NYC, Chicago, Houston, LA, and more. Or, you can check us out on Amazon and Walmart.com. :)

• Oversee eCommerce strategy for seven brands and 300+ SKUs across Amazon, Walmart.com, Target.com, Instacart, and more; responsible for P&L and share results• Developed diversity strategy as head of SCJ North America Black Business Council in response to 2020 racial justice protests; worked directly with C-suite leadership to make commitments regarding Black and Latinx employee recruitment, retention, promotion, and engagement

• Oversaw $100MM Shout® P&L and $26MM wipes portfolio across 114 customer accounts• Led a cross-functional team of R&D, finance, engineering, supply planning and marketing in restaging 6 products; delivered $6.4MM incremental growth, surpassing the $1.5MM goal• Revamped Shout® media and ecommerce strategy by investing in Google gallery ads, online video, and new imagery on Amazon Brand Store, driving Amazon sales up 59% year-over-year• Led agile paid media campaign on Pinterest, focusing on indoor stains during height of COVID pandemic

•Managed Shout® P&L, exceeding budget by $2.5MM through promotional activities, pricing optimization, and the development of new Amazon assets• Ideated and led national promotion, driving a 45% year-over-year sales increase during campaign• Awarded for designing best in class packaging and for acting quickly to address a supply shortage

• Conducted primary research study that led to the development of Mars’ first dry dog food containing boar• Created a best-in-class style guide for EVO® cat food, used by the shopper marketing team to execute shelf signage, banners, and display

• Act as liaison between USPS and China Post, Korea Post, Singapore Post, Hong Kong Post, Japan Post, and New Zealand Post• Develop shipping solutions for postal networks in the Asia-Pacific region that drive international shipping volume for USPS and promote mutually advantageous relations with Asia-Pacific partners• Provide market research expertise on the foreign logistical and shipping market through in-depth analysis of leading global logistics providers and qualitative research of foreign customers• Assist in the execution and assessment of bilateral agreements• Research the drivers of China's growing international eCommerce market to increase shipping market presence in China

• Analyze data drawn from both quantitative and qualitative marketing research techniques, such as focus groups, intercepts, in-depth interviews, ethnographies, concept testing, segmentation, surveys, and more to provide customer insight to several departments within the organization • Manage the monthly dashboards, quarterly reports, and contractual arrangements of the USPS Household Diary, a multi million continuous research study using a representative sample of over 5,200 households each year to provide a comprehensive and continuous description of the mail originating and destinating in American households.• Lead all market research requests related to direct mail

• Planned and implemented daily English lessons to improve the conversational skills of 600+ students per year at an underperforming high school• Empowered North Korean refugees through mentoring and the teaching of basic English• Spearheaded Korea’s first Black History Month Festival • Founded Daegu’s largest and most popular weekly language exchange, LanguageCast• Collected primary data to facilitate the publication of research on racial perceptions in Korea• Co-founded a mentoring program between foreigners and at-risk Korean youth and recruited and matched volunteers and meentees; served as the marketing director

• Compiled research on trends in green consumer marketing in the Department of Engergy, Environment, Water, and Sustainability• Facilitated college professors and graduate students by editing the English in research papers, scholarly journals, and university textbooks