Jethro Chen Email & Phone Number

上海

• 社媒种草：参与2波粉底液心智种草Campaign与520 IMC的达人投放，筛选不同层级共210+符合品牌调性的达人、参与Brief写作、制作SOP赋能Agency、审核产出内容、追踪数据表现并对评论区进行舆情监控，其中520 IMC获得877M 社媒曝光、67M社媒互动，活动被CNN、JING DAILY、WWD进行报道；• PR维护：利用销售预测数据从0-1制作Sample Tracker供内外部使用，完成日常200+ Gifting & Seeding需求；参与520 PR BOX的设计与寄送，联络仓库与PR Agency确保600+ PR BOX的如期交付，维护良好的品牌形象；• 数据分析：复盘整理3波 Campaign 200+ 投放达人的数据表现，从内容角度、封面呈现等方面对进行数据复盘总结，绘制2024 YTD Review Deck。• Brand Marketing : Executed 2 online product marketing campaigns and the 520 IMC campaign. Established partnerships with over 210 on-brand influencers and tracked performance. The 520 IMC campaign was covered by CNN, Jing Daily, and WWD, achieving 877M social media impressions and 67M engagements.• PR Maintenance : Leveraged Sellable FCST to create a Sample Tracker for internal staff and external agencies, fulfilling over 200 Gifting and Seeding requests. Contributed to the design and delivery of 520 PR Box. Coordinated with warehouse and PR agency to ensure the timely delivery of over 600 PR Boxes, establishing a strong brand image.• Data Analysis : Compiled and analyzed performance data for over 210 influencers across 3 campaigns. Summarized insights based on content quality and presentation, and produced the 2024 YTD Review Deck.

中国 上海市

通过公关稿件写作、文件翻译、线下活动支持，协助策划团队内部传播ESG, CSR, PA方向项目的执行，参与项目包括美丽新势能、中法建交60周年、第七届进博会茶话会&宣介会、上海市公关协会专委会活动、L’ORÉAL Big Bang 2024法国赛道Kick-Off Brochure制作，累计写作双语稿件10篇，保障L’ORÉAL Global & China的顺畅沟通及团队传播项目的顺利推进。·项目本地化：顺应集团“美丽新势能”的理念，面向中国市场进行“The Essentiality Of Beauty”的项目本地化，与agency合作翻译校对5本书籍，收集206条替换数据，为新生态消费集聚活力；·稿件撰写：为集团内外部传播活动进行独立写作10篇双语公关稿，包括邀请函、公关案例评语、主持稿、新闻稿、会议议程、PA Policy Center Launch Email等文稿写作，保障活动落地，打造良好的企业形象；Supported both internal and external campaigns of ESG, CSR, and PA tracks through PR articles writing, document translation, and campaign coordination.• Project Localization: Adapted the "Beauty New Momentum" concept to the Chinese market through the localization of the project "The Essentiality Of Beauty". Collaborated with agencies to translate and proofread five books, incorporating 206 data replacements to energize the new ecological consumer market.• Content Creation: Independently authored 10 bilingual PR articles for both internal and externalcommunication activities, including invitations, PR case commentaries, hosting scripts, press releases, meeting agendas, and PA Policy Center Launch Emails. Ensured the smooth execution of activities, contributing to a positive corporate image.• Campaign Support: Contributed to various projects including : "Beauty New Momentum", the 60th Anniversary of Sino-French Diplomatic Relations, the 7th China International Import Expo Tea Party and Promotion Event, and the production of the L’Oreal Big Bang 2024 French Kick-Off Brochure

中国 广州

·社媒运营：负责公众号和小红书账号的内容运营，协助SHEIN LinkedIn账号英文文案写作和宣发视频制作，累计发布推文7篇，推文浏览量突破10w；·价值更新：参与SHEIN企文价值观及EVP更新项目（进行中），制作双语问卷发放20个国家并实时跟踪数据，促进全球办公室的参与和理解; 参与8个地区的海外高管访谈，使用飞书提炼产出英文会议纪要12篇，挖掘适配的EVP和企文价值观，塑造企业良好的国际形象；·校招宣传：参与SHEIN 24届校招项目，包括海内外校园大使招募、校招礼盒设计（主视觉、选品）、根据中心需求定制化产出推文、内推方案写作、撰写24校招干货补给包等，以扩大校招影响力；·案例搜集：运用搜索引擎收集7家EVP更新案例并系统化形成表格，为EVP更新提供案例参考和创意支持；调研8家互联网企业的招聘官网职位分类和视觉呈现形式，沉淀 3 种招聘方法论。Operate multiple SHEIN social media accounts (WeChat, RED, and LinkedIn); oversee recruitment processes and optimize Employee Value Proposition; create original content and design recruitment campaigns to attract and funnel traffic; interview executives; transcribe and summarize conferences into written reports.• Social Media Operation: Orchestrated content creation for the WeChat Official Account and Red platforms; contributed to English copywriting for SHEIN’s LinkedIn account; supported video production efforts; published 7 articles, amassing a collective view count exceeding 100,000.• Employer Value Proposition: Align corporate values to increase employee engagement; manage bilingual surveys deployed across 20 countries, monitor data tracking, and facilitate engagement across global offices; assist in overseas executive interviews across 8 regions and summarize English meeting minutes using Lark.• Campus Recruitment: Design SHEIN campus recruitment campaigns and relevant merchs; reach out to domestic and international campus ambassadors for optimal event execution; craft and publish informative and compelling recruitment messages.• Case Research and Analysis: Employ various search engines to collect EVP update cases from variouscompanies; structure acquired data methodically into tables to offer essential case references and innovative assistance to EVP optimization; investigate job position categorization and visual presentation of prominent internet firms to inform the creation of three distinct recruitment approaches.

中国 四川省 成都市

日常工作包括百词斩公众号、微博、小红书平台的运营，在职期间负责的 6 篇推文浏览量突破 30w，实现阅读量上升 100%，评论 2000+，点赞 4000+，粉丝转化 6w+的增长效果。·活动执行：配合执行微博平台#超燃开学季#话题活动，与品牌、高校官博对接，通过为每所高校、每个品牌设计专属海报、专属口号的策略及合作brief的制作达成与37所高校、10家品牌的合作，话题浏览量突破1700w，相较于周期性打卡活动话题浏览量上涨200%；·内容策划：洞察社交媒体热点，从网络热梗中寻找与百词斩账号“整活”调性的联系，依托热梗制作趣味翻译内容“翻译答辩”，单篇小红书点赞量突破6000。百词斩运营作为案例被行业媒体【4A广告圈】收录为优秀运营case，其中创意想法”收集热评与粉丝在评论区互动”获得称赞；·数据分析：利用微信公众平台后台数据，对推文点赞量、评论、在看以及周环比数据进行复盘，调整总结运营策略，”标题党+SVG+引导评论区互动”套路使得后续推文阅读量上涨100%；监督竞品公众号日常宣发动作，协助输出新媒体周报7篇；Managed online performance of the popular English-learning APP Baicizhan across social media platforms including WeChat, Weibo, and RED.• Campaign Execution: Initiated collaboration with brands and universities to execute collaboration campaign on Weibo; personalized collaborative strategies to attract and strengthen partnership; partnered with 37 universities and 10 brands and achieved a 200 percent boost in traffic.• Content Creation: Analyzed social media trends and studied internet culture to identify promotionalopportunities and strategies; planned and executed themed activities accordingly to optimize user engagement; earned recognition from 4A’s with the campaign accepted and archived as an “outstanding case”.• Data Analysis: Interpreted the performance metrics of the WeChat Official Account to inform improvement; implemented a “clickbaite headline + SVG graphics + interactive comment prompts” formalized strategy that increased user engagement by 100 percent; monitored competitors’ online presence and produced weekly reports.

中国 四川省 成都市

•后期校对：参与 《好味知时节》 节目幕后字幕校对、审片工作，校对文字超过20000字；•宣发文案写作、海报制作：负责《好味知时节》微信平台宣发文案写作和海报制作；•拍摄地点选址：参与《好味知时节》节目重庆市火锅店拍摄地点选址；•春晚艺人提案：参与第二届川渝春晚艺人选择提案；•现场节目录制：参与《了不起的分享》现场节目录制；

Master Of Science - Ms, Marketing

学士, 翻译, 90/100

Activities and Societies: 山东大学外国语学院文体部副部长（2021.9-2022.6）