Jeti Olaf Email & Phone Number

Leading and growing the Digital Design & Experience team to deliver impactful digital products for RBC GAM.

Lead the user experience (UX) transformation of the organization's Travel portfolios, supported the upgrade of the Design System, and ensured outcomes were in line with overarching brand and business objectives. Encouraged collectors’ engagement on our digital platforms through iterative design methods and effective research-driven design decisions. Fostered collaboration with key stakeholders and cross-functional teams on a regular basis and improved collector experience in the Offers portfolio by persuading technology and other key stakeholders to adopt a more in-depth strategy which resulted in a 56% increase in offer comprehension.Directed a high-performing team of designers and design managers to deliver an improved collector experience across Travel, Offers, and Merchandise portfolios.Was a key facilitator within the Travel portfolio team involving over 20 members (product, technology, design, business) that enabled a smoother Agile transition through clearly facilitated workshops to derive project objectives and key results, design thinking practices, and a collaborative project environment that ensured high-quality iterative outputs.

Toronto, Canada Area

In my time with the GAM Digital team, I delivered design solutions for digital tools adopted by over 500 advisors which improved their client relations and increased revenue for the business. While in this role, I took up cross-functional responsibilities that enabled me to have an impact on strategy and planning to execution.

Canada

Highlight: Sourced and grew a diverse client base of 80+ clients including Startups, SME’s and large organizations such as Ottawa Hospital Research Institute, TD, and Global Affairs Canada.Delivered design projects of varying scales through flexible team curation and management (freelancers, contractors, vendors, and client teams) Expertise Areas: Creative Direction, Product Design & Corporate Branding

Lagos, Nigeria

• Ensured the successful launch of the rebranded flagship product, Remita - a digital payment platform.• Improved brand perception of Remita through the implementation of developed brand guidelines.• Streamlined internal processes and communication between departments and management due to my cross-functional and diverse expertise in design, marketing, and management.• Contributed to a positive turnaround in employee morale through various initiatives reinforced by the new brand guidelines and outlook.• Provided the creative direction and guidelines for SystemSpecs corporate rebrand• Curated and managed various project teams (internal, vendors, and contractors)• Key responsibilities included but were not limited to brand guide development & management, project management, event management, executive management Presentations, public engagements.

Lagos, Nigeria

In my two years at SystemSpecs, I was integral to the increase in user adoption rates on the web & mobile apps, and improvement in the corporate and product brand recognition & perception in the market. My responsibilities included:- Redesigned customer journeys, user flows & UI/UX- Introduction of a lightweight design system/brand guide that was adopted across marketing & product. The system included guidelines, design assets, and iconography.- Development and implementation of a go-to-market strategy with the marketing to ensure a user-centered, on-brand solution was delivered for mobile & web apps Tools: Sketch, Adobe Creative Suite, InVision, Visual Studio Code, GitHub, Slack,

Ottawa, Canada Area

- Web Development & Graphic Design for internal business units.- Migration of intranet (300+) to the new design layout & web standards

Ottawa, Canada Area

- Designed & Developed the Web Interface (UI) for the product Website (Wordpress)- Managed internal graphic & web designs of corporate materials- Assisted marketing manager in social media & web marketing strategies- Assisted in tradeshow booth design

Ottawa, Canada Area

- Graphic/Web Design forvarious student organizations and small local businesses- Promotional strategies & management for campaigns, products and events

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Cohort Representatitive, Leadership Challenge, Nespresso MBA Challenge Finalist, Better Society Awards Judge

Graduate Certificate, Marketing Management

Graduate Certificate, Events Management

Activities and Societies: Cohort raised over $50K for the Make A Wish Foundation

Bachelors, Information Technology

Activities and Societies: V.President - Carleton University Nigerian Students Assoc. (05-06) President - Carleton University Nigerian.

High School Diploma