- Develop & implement a comprehensive marketing strategy that includes digital, print, social media, and on-site marketing campaigns for all properties within HH Red Stone’s portfolio - Create & manage the marketing budget for 10+ properties throughout the United States, ensuring cost-effective strategies that maximize ROI - Oversee the creation of marketing materials & content, ensuring brand consistency, & leading property staff with unified core values of the company - Analyze market trends & competitors to identify opportunities & challenges as well as adjust & recommend marketing strategy accordingly - Utilize data analysis to track marketing campaigns including Google Ads, Apts.com, & Rent.com - Collaborate with the leasing team to align marketing & leasing strategies—increasing lead generation & conversion optimization- Lead, mentor, and expand the marketing team to support the company’s growth

• Designed influencer strategies utilizing KPIs that increased the overall success of ROI per social campaign• Created & distributed social media content across all the company’s media platforms (Instagram,YouTube, FaceBook, and Articles/Blogs)• Managed editorial calendars for every social media campaign and designed an Influencer RelationshipManagement System to be used for all future campaigns and an S.O.P. of how to use it effectively• Worked directly with the e-commerce team to support sales• Met daily with the SEO team to provide any creative assets necessary for that week’s content such as videogifs, product photography, etc.