• Provide overall strategy consulting and guidance for the development of integrated marketing communications plans for businesses and social media bloggers/influencers.• Plan content strategy and lead creative production for marketing asset needs by capturing images for digital/social campaigns. • Manage analytics reporting for digital/social platforms by utilizing NUVI, Hootsuite and Salesforce Social Studio and identify opportunities to meet overall business objectives.• Exhibited travel photographs at more than 15 juried exhibitions in museums and galleries around the world.

· Develop and oversee the execution of organic and paid social media in support of institutional goals.· Identify, create and curate content for 12 College-wide and high-level accounts.· Monitor daily social activity for approximately 50 academic accounts related to the College and engage diverse communities through relevant content, trends and customer service.· Maintain an editorial calendar for key initiatives and implements campaigns to build the College’s visibility and enhance its reputation.· Track and analyze metrics to produce monthly reports for key stakeholders that cover campaign effectiveness, engagement and opportunities.· Work collaboratively with web, marketing and media relations teams to integrate social media into promotional campaigns.· Manage four direct reports and guide eight campuses dedicated social teams to coordinate campaigns, address challenges and cross promote content.

• Ensure efficient and timely project management, production, tracking and distribution for approximately 150-225 marketing projects per year.• Administer delivery of 800-1,200 print, broadcast, web and digital assets per year.• Implement project flow, including scope, timing and budget, by working collaboratively with the Marketing Communications creative and editorial teams, internal college clients and external vendors.• Oversee FileMaker Pro project management database, departmental training and system troubleshooting.• Generate annual work scope calendars, production reports and analysis.

• Winner of seven Addy awards for brochures, sales promotional collateral and digital advertising integrated campaigns.• Delivered approximately 500-750 collateral materials, trade/retail products and digital assets supporting onboard programs and special projects per year.• Planned and executed logistics for 5-10 photo/video shoots per year; led coordination of shipboard crew and external resources.• Managed team of eight during new ship launches by providing support efforts for inaugural events.• Ensured integration of brand messaging across all channels for marketing programs and campaigns.• Planned strategic direction and guided internal departments, external agencies/resources and vendors/concessions. • Generated creative briefs and timelines; supervised product development and budgets; and secured approvals for assigned projects.• Organized and updated all photo assets within digital assets management site alongside Creative Director and lead company wide and global distribution.• Supported Public Relations and New Build departments by overseeing development of inaugural materials, animations and renderings for industrial and commercial purposes.

• Supervised account coordinators and collaborated with creative in developing consumer brochures, inaugural ships’ launch support and other sales materials for Carnival Cruise Line account.• Established creative work plans, contributed strategic ideas in brainstorming sessions and participated in client-agency presentations.• Coordinated two onboard lifestyle photo shoots per year.

• Led development of media campaigns and collateral materials with advertising agency.• Executed events and promotions, including mall’s collateral distribution, giveaways, entertainment, merchant newsletter and media partnership events.• Prepared annual marketing plan and budget alongside Marketing Director.

• Administered budgets, planned and coordinated 3-7 assigned fundraising events per year.• Maintained working relationships with community leaders, government officials, celebrities, sponsors, vendors and volunteers.• Organized local resources for community outreach distribution and gave fundraising/volunteer recruitment presentations.

• Reviewed and distributed press clips, space reservations, and print and radio promotional elements.• Assembled and updated contact/press database, budgets and media kits.• Coordinated station contests, on-air talent scheduling, volunteer recruitment and promotional/trade events.