Marlene Herrera Email & Phone Number

Miami, Florida, US

Coral Gables, Florida, US

• Provide overall strategy consulting and guidance for the development of integrated marketing communications plans for businesses and social media bloggers/influencers.
• Plan content strategy and lead creative production for marketing asset needs by capturing images for digital/social campaigns.
• Manage analytics reporting for digital/social platforms by utilizing NUVI, Hootsuite and Salesforce Social Studio and identify opportunities to meet overall business objectives.
• Exhibited travel photographs at more than 15 juried exhibitions in museums and galleries around the world.

Miami, FL, US

· Develop and oversee the execution of organic and paid social media in support of institutional goals.· Identify, create and curate content for 12 College-wide and high-level accounts.· Monitor daily social activity for approximately 50 academic accounts related to the College and engage diverse communities through relevant content, trends and customer.

Miami, FL, US

• Ensure efficient and timely project management, production, tracking and distribution for approximately 150-225 marketing projects per year.
• Administer delivery of 800-1,200 print, broadcast, web and digital assets per year.
• Implement project flow, including scope, timing and budget, by working collaboratively with the Marketing Communications creative and editorial teams, internal college clients and external vendors.
• Oversee FileMaker Pro project management database, departmental training and system troubleshooting.
• Generate annual work scope calendars, production reports and analysis.

Miami, FL, US

Miami, FL, US

• Winner of seven Addy awards for brochures, sales promotional collateral and digital advertising integrated campaigns.
• Delivered approximately 500-750 collateral materials, trade/retail products and digital assets supporting onboard programs and special projects per year.
• Planned and executed logistics for 5-10 photo/video shoots per year; led coordination of shipboard crew and external resources.
• Managed team of eight during new ship launches by providing support efforts for inaugural events.
• Ensured integration of brand messaging across all channels for marketing programs and campaigns.
• Planned strategic direction and guided internal departments, external agencies/resources and vendors/concessions.

US

• Supervised account coordinators and collaborated with creative in developing consumer brochures, inaugural ships’ launch support and other sales materials for Carnival Cruise Line account.
• Established creative work plans, contributed strategic ideas in brainstorming sessions and participated in client-agency presentations.
• Coordinated two onboard lifestyle photo shoots per year.

Bloomfield Hills, Michigan, US

• Led development of media campaigns and collateral materials with advertising agency.
• Executed events and promotions, including mall’s collateral distribution, giveaways, entertainment, merchant newsletter and media partnership events.
• Prepared annual marketing plan and budget alongside Marketing Director.

Arlington, Virginia, US

• Administered budgets, planned and coordinated 3-7 assigned fundraising events per year.
• Maintained working relationships with community leaders, government officials, celebrities, sponsors, vendors and volunteers.
• Organized local resources for community outreach distribution and gave fundraising/volunteer recruitment presentations.

Boynton Beach, Florida, US

• Reviewed and distributed press clips, space reservations, and print and radio promotional elements.
• Assembled and updated contact/press database, budgets and media kits.
• Coordinated station contests, on-air talent scheduling, volunteer recruitment and promotional/trade events.

Master Of Science (M.S.), Marketing

Bachelor Of Arts (B.A.), Mass Communication/Media Studies

Associate Of Arts (A.A.), Graphic Design