Tasks:Product Launch - For a smaller Software startup company, I have developed their product launch strategy and set up their marketing automation with advertising, landing pages and nurturing flows.Marketing and Sales Strategy - For a foreign company, I have developed their go-to-market strategy focusing on three countries within 3 product categories.

Responsible for customer communication and digital marketing within the business areas Pension, Health, Insurance and Bank including the development and implementation of PenSam's digital marketing strategy and online platforms. As well as developing digital products and services based on customer journey mapping in connection with a new customer strategy and the digital transformation of PenSam. A position that was both operational and strategic. Leader for a team of 8 people.

Responsible for developing PenSam's digital marketing. Through data analysis and customer behavior, the focus has been on improving costumer engagement and loyalty. Social media - specifically Facebook and Instagram, larger digital campaigns, automated flows and the use of Native collaboration and bloggers have been the key drivers.

I have been responsible for our Digital Marketing - engaging our 900 member companies and their leaders. I have planned and managed large product launches trough digital campaigns, developed new website and landing pages, using social media, SEO, Adwords, using marketing automation, customer data, advertising and press – all to obtain sale and leads for the sales team. My primary tasks as Head of Marketing are to make our marketing strategy and trough our different channels generate leads to our sales force as well as strengthen our costumer loyalty. Primary responsibilities:• Digital Marketing Strategy• Direct Marketing & Advertising Strategy• Marketing automation• Analytics and Optimisation• Integrated Marketing & Communications • Lead generation & customer acquisition marketing• Regularly conduct online channel reviews to determine new acquisition opportunities• Talking to our external partners and always optimise the output • Event marketing • Responsible for 2 team members – motivation and development

As Marketing consultant at CfL I had the responsibility of developing marketing campaigns - including implementation, optimisation and reporting. All focusing on leadgeneration. My primary taks was • Developing and following-up on marketing campaigns and plans, • Developing our dialogue marketing • Setting up Online campaigns • Behaviol targeting • SEO / SEM • Social Media • Apps, podcasts, videos • DM and brochure• Planning and executing events with foreign speakers for CEO’s

I established Messe Berlins Scandinavian market for exclusive lifestyle exhibitions, and build an organisation in Denmark and Sweden. I planned and co-ordinated exhibitions for both BtB and BtC costumers. I was responsible for sale, budget and making marketing strategies as well as business development strategies, develop and implement marketing and PR activities in according to our brand strategies, networking with all stakeholders which meant a daily contact with costumers (exhibitors), sub contractors and suppliers. I have negotiated contracts, designed exhibitions areas, prepared and setting up the exhibition stand with material and inventory, planned and coordinated our marketing effort together with advertising and PR agencies as well as established sponsorships and working relationships with media corporations and associations. I was responsible for making cost-effective exhibitions and managing app. 25 employees at each exhibition.

Coordinating PR and internal communication activities for large international companies. On a tactical and operational level this included preparation of a communication strategy emphasising the coherence of PR and marketing activities. Consulted on media related questions, writing press releases and fact sheets, maintaining contact with the media, editing the employment letter and conducting employment surveys. Planning and facilitating seminars for leaders. Working out the strategic and tactical elements for implementation.Made SWOT analysis, working out a communication strategy in which timetables, activities, written material, courses, tone of voice and evaluation plans was a central part. Handled consulting tasks regarding media coverage, coordinated new bizz activities and produced brochures with company cases and references. Handled daily contact with customers, external partners, advertising agencies and the press (financial and contemporary Medias as well as on-line Medias).