Managing the product life cycle from ideation to the store shelf is what drives all my career ambitions. Understanding the customer journey and developing brand strategy to engage with them at every touch point has been the cornerstone of my career. Digital Marketing is quickly emerging as a key touch point within the customer journey process and I would like to think I continue to master this ever-changing discipline. Currently, leading a digital marketing agency specializing in analytics, SEO, email marketing, content marketing, social media strategy and social influencer advertising as Principle for TAG.