J.E. Urseth Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

I am responsible for the creation and implementation of ecommerce strategies, helping our clients grow their brands and achieve their business goals. I work directly with both our clients and our internal teams, bearing significant responsibility for long-term client engagement and their digital business performance. I analyze website data on traffic patterns and conversion funnels, present business opportunities, keep up with the latest trends in digital analytics, monitor site performance and ultimately drive business value.Irish Titan builds and grows ecommerce channels. 100% of our work is done by our Titans (no contractors, freelancers, or offshore workers). We’ve never been accused of being quiet BUT we love to listen. It’s how we engage our clients for ‘Partnerships, Not Transactions’. This all flows into our ‘why’ - Business First. Online Second℠. That means it’s not about bits and bytes, pixels, or keywords. It’s about solving real business problems for our clients.We like to say “We take our work seriously but refuse to take ourselves seriously.” We intentionally hire a broad set of personalities, and we want everyone to be their genuine, authentic self. Why work at Irish Titan? Other than regular stuff like insurance and retirement (we’ve got that covered), we have flexible schedules, a pet-first environment, batpole, mandatory month-long sabbatical after 5 years, and real recognition. The only question you should ask yourself: how much do you like the color green?

Greater Minneapolis-St. Paul Area

I have worn many hats here at Irish Titan. I came up with my own job title for a while, "Irish Army Knife". I have been a content specialist, platform trainer, QA analyst, project manager, account manager, engagement director, I have led the tech, design/strategy and project management teams and on top of all of that even dabbled in some development (just don't tell the developers).

Greater Minneapolis-St. Paul Area

Assumed the overall responsibility for developing, maintaining and executing the annual marketing plan. Maintained and updated company websites and social media pages, including updating all content, managing subscription and log-in data, and regularly maintaining document databases. Project managed the creation and execution of the first and second annual FactRight Due Diligence Conference, a client networking and educational event. Conference duties included: venue selection, schedule creation, sponsorship creation and sales, vendor and speaker management, budget creation, conference artwork, attendee registration and logistics. Produced the layout design and production of the firm's reporting products and marketing materials based on brand standards. Items included research reports, presentations, white papers, data reports, and compliance alerts. Managed and supported IT projects involving external vendors and consultants. Achievements:• More than doubled website traffic and report downloads in the first year.• Successful completion of the firm’s Due Diligence Conference, producing significant revenue for the firm.• Successful launch of firm’s due diligence report center.• Creation and marketing strategy for firm’s online subscription service: Advisor Vantage Point.• Introduced a new revenue generating product for due diligence reports: Video Supplements.• Was a guest speaker on Marketing Technology at the 2015 ADISA Annual Conference.

Monthly meetings and brainstorming lunches with fellow marketing professionals in the accounting industry.

Monthly meetings and brainstorming lunches with fellow marketing professionals in the accounting industry.

Monthly meetings and brainstorming lunches with fellow marketing professionals in the accounting industry.

Greater Minneapolis-St. Paul Area

Creation and completion of content marketing calendar.Supporting the Partner group in their sales and marketing efforts.Coordination of events, conferences, seminars and networking activities.Website, Intranet, CRM, Social Media development, maintenance and strategy.Creation of firm marketing materials.Analyzing current marketing programs and recommending strategy and tactical adjustments to increase effectiveness. Staff training on LinkedIn, CRM and miscellaneous marketing efforts.Assisting in the firm's recruiting efforts.Achievements:• Successful management of the firm’s website re-launch project ahead of schedule and under budget.• Assisted in creation and execution of firm’s 50th anniversary marketing campaign including coordination of celebration event.• Creation and execution of content marketing plan.• Worked in conjunction with the Learning Director to create and execute the firm’s “Experience AEM” summer program.

Greater Minneapolis-St. Paul Area

Coordinated all event and trade show activities for the firm including budget management and reporting. Supported the Partner group in their sales and marketing efforts. Actively participated in the firm’s monthly sales pipeline meetings. Created and managed firm social media pages. Maintained and operated the firm’s e-mail marketing platform.Achievements:• Planning and execution of major rebranding project.• Recommended and implemented new e-mail marketing platform.• Creation and maintenance of the firm’s segment events calendar.

Greater Minneapolis-St. Paul Area

Assisted in the development and implementation of the firm’s marketing and advertising activities. Researched market segments, developed potential client lists and coordinated client and prospect communications. Maintained the client sales pipeline and other marketing-related databases.Achievements: • Creation of the firm’s CRM Platform and Database.• Creation of firm prospect libraries.• Completion of firm’s Line of Business Analysis Report

Greater Minneapolis-St. Paul Area

Participate in monthly discussion topics and speaker presentations.Attend annual "Growth Strategies Summit".Networking and best practices with other marketing leaders in DFK firms.DFK International/USA is a worldwide network of accounting firms. This committee was made up of marketing professionals from their representative member firms.