I lead an amazing team of digital marketers, web developers, UX designers, email wizards, and acquisition marketers, supporting the global digital marketing efforts at Instructure.

Technical and product lead at BriefLogic. BriefLogic provides software and consulting that rapidly increases marketing ROI through improved input economics. By empowering marketers to deliver better guidance to agencies, BriefLogic helps companies reduce wasted spend and improve campaign performance through data-driven best practices.

Provide fractional VP Marketing / CMO support to companies looking to drive growth, maximize ROI, and streamline operations through strategic marketing and digital transformation initiatives.- Built and implemented marketing plan for fast-growing SaaS startup, including channels, campaigns, team structure / org design, and key initiatives- Created branding and strategic marketing plan for SaaS company, expanding TAM through strategic partnerships and product marketing- Developed GTM strategy for B2C lifestyle brand, resulting in a new market entry (May 2020) with 25% higher margin than primary products- Increased CLTV by 7% in 4 months for San Diego-based B2B healthcare company through multi-channel customer engagement program- Led evaluation and implementation of analytics, CRM, MA, ABM, and customer experience management platforms, reducing operational overhead by 25% through consolidation and deprecation of home-grown solutions.

Responsible for all aspects of marketing and strategy, including product, marketing operations, social media, demand gen, PR, social, brand, corporate comms, customer service and sales enablement. Developed metrics-driven marketing plan and consistently delivered against lead volume, quality, and cost metrics. Responsible for driving all major growth initiative and leading the digital transformation of the entire organization. Led rebranding and ownership transition as member of the Executive Leadership Team. - Drove 50% YoY growth for 3 years, leading to recognition as the fastest growing company in Utah.- Efficiently managed $30m+ marketing budget, lowering CPA by 30% and improving net margin contribution by 20%.- Delivered new corporate brand and consumer product as part of digital transformation program, including deploying a new Martech stack.- Reduced customer churn by 10% through focused retention and intervention efforts.- Improved customer NPS by 15% through consumer research and identification of service gaps and implementing changes to process, platforms and people.

Define, deliver and optimize the omni-channel customer experience. Manage the MarTech stack and performance marketing discipline. - Digital Strategy - Brand Building- PR & Social Media- Product Management- Product Marketing- Customer Experience Management- Customer Service- Demand Generation (SEO, SEM, Display, Email)- Content Marketing & Management- Marketing Automation- Web / Digital Analytics- Testing & Optimization- MarTech Platforms & Integrations (Adobe AEM / Target / Analytics / Social, Salesforce CRM, Salesforce Marketing Cloud, Marketo, Microsoft Dynamics, Qualtrics, etc.)

One of the first hires for Accenture Interactive, I worked with key clients and client teams to scope, sell, and deliver marketing and strategy plans for some of Accenture's largest global clients in Financial Services- Promoted twice in 4 years due to high performance & growth - Recognized as a Top Performer (top 5% of employees) every year - Consistently outperformed sales targets, resulting in 150% YoY growth- Created go-to-market playbook and led geographical expansion in EALA- Helped leading P&C insurer lower CPA by 20% through testing and optimization programs- Built strategy for and executed against a value-based engagement with large P&C insurer, focusing on CRO and marketing campaign optimization, resulting in 32% ROI lift

- Design and deliver digital strategy engagements for clients within Accenture's financial services practice. - Specialization in multi-channel strategy, B2B marketing strategy, interactive marketing, experience design and digital / web analytics- Create go-to-market strategies and marketing materials for new and existing product offerings - Grew and lead international sales and delivery teams - Account management and business development with target clients within financial services

Responsible for creating and managing the marketing data ecosystem and identifying opportunities to align sales / marketing initiatives. Led sales enablement, training, marketing data management and performance monitoring.- Developed and implemented scoring, attribution and routing models to drive efficiency and improve marketing performance- Created hyper-targeting capability with 3rd-party data providers to target key accounts via display marketing, increasing conversion rate by over 125%

Help concept, scope, document, design, develop, test, and maintain digital / web projects for McCann clients worldwide. - Specialized in digital marketing, email campaign management, experience planning, SEO / SEM, analytics, and social media- Managed designers, developers, clients, and vendors- Redesigned partner marketing and training site for Microsoft, increasing partner training attainment by 90%- Deployed marketing automation capability for Verizon, improving email campaign performance by 25% and reducing overhead- Scoped and managed designed & development of social media platform and multi-channel campaign for General Motors, driving millions of impressions and impacting brand perception in conjunction with corporate centennial celebration