Jamie E. Email & Phone Number

Urmston, England, Gb

Manchester, Manchester, Gb

Commercially-aware, data-driven, experimental customer experience improvement.Because doing the right thing means being commercially aware, and driven by research and data. Doing the thing right means experimenting, learning, and iterating.

Stockport, Cheshire, Gb

Manchester, Manchester, Gb

- Honed HTML, CSS, JavaScript, PHP & MySQL skills.- Redesigned site in WordPress, making it responsive and easier to edit in future.- Have written all content (and conducted other activities, such as Google Places) with SEO focus, achieving page 1 results for phrases such as "Jiu Jitsu Manchester" in Google.- Implemented (though not available yet on WordPress version) ability to locate and get directions to your nearest club, using Google Maps' API.

Manchester, Gb

- Analysing traffic with Google Analytics to inform optimisation and split tests.- Designing, building and writing content for landing pages and templates in HTML, CSS and JavaScript.- Optimising customer journeys for traffic based on source (PPC, affiliates, online advertising, pop ups).- Generating uplift of several hundred registrations per month after split testing.- Ensuring tests support business goals (for example, optimising to registration & deposit, supporting departments in need of attention) yet remain focused on customer needs.

Birchwood, Gb

- Correctly implemented Google Analytics (and Universal Analytics) across Betfred's sites.- Set up regular automated high level reports to company directors.- Completely replaced Betfred's landing pages, with an optimised template I created, increasing overall registration rate. - Implemented and managed tags through Google Tag Manager (mobile and desktop).

Birchwood, Gb

- Improved tracking, reporting and structure of Betfred's strategic partnerships.- Generated uplift in registrations and deposits from partnerships.- Managed and mentored a placement student, teaching her analytical and technical skills in Excel, web traffic management and tracking, and how to use Google Analytics.

Birchwood, Gb

- Grew Facebook likes by 411%.- Worked with offline marketing team to use social in offline campaigns.- Improved reporting.- Employed and managed a community manager (who has since been promoted to social media manager).

Birchwood, Gb

Upon completion of my placement, Betfred offered me this role as a continuance of the work I was doing on placement - half offline conducting CRM activity, half online running Betfred's social channels.Offline:- Continued database/CRM-related work described under "Marketing Assistant".- Assisted database architects in constructing (for growth) and optimising database for marketing use.- Ran promotions to collect customer data and grow marketing database.- Came up with new ways to capture and process data, utilising shop tills and staff as data entry points rather than having data collected and entered by a 3rd party or at head office.- Ran successful campaigns bring customers into stores through SMS-based free bets.- On leaving, employed my replacement who is now successfully continuing strategy I implemented.Online:- Continued to grow Betfred's social channels.- Worked with CRM on implementing social activity in-line with CRM and sporting activity.- Built customised version of data entry app and began running regular (weekly) competitions, giving away free bets and encouraging users to share activity to grow user-base.- Encouraged regular return-betting through social competitions.

Birchwood, Gb

Worked half for Betfred's offline marketing team performing CRM activities and assisting with general marketing activities. Half for Betfred's online department running the social media activities.Offline:- Implemented first marketing database.- Created first mobile marketing strategy using SMS to communicate with customers.- Helped with other offline marketing activities (creating promotional material, planning marketing activity).Online:- Maintained Betfred's existing social media accounts, set up new ones focusing on sites that would best fit Betfred's clientele and the nature of the business.- Implemented social analytics and reporting.- Created Facebook apps through 3rd party for competitions and data capture.

- Submitted YouTube video (demonstrating creative and technical competence) & questionnaire to get onto 2 day selection process.- Learned the basics of Adobe After Effects within a week to produce video (used 30 day trial).- Competed with 40 other applicants over 2 day selection process to earn a place among 10 winners of a paid for degree, based on four placements in Manchester.- Scheme was designed to "deter the ablest brains from heading to London" (The Guardian, see link).

London, Gb

- Produced full business process model for company, suggested improvements to processes based on results.- Assisted with market research, focused on mobile devices.

Manchester, England, Gb

- Edited a series of video diaries produced by consumers for market research; culminating in a presentable montage of families' clips.- Provided analyses of aforementioned diaries, worked with insight and intelligence team on producing actionable report.- Produced presentation identifying themes found within families' videos and suggesting strategic marketing activities the co-operative food could implement, including charitable and community activities, round pound pricing models and shelving structure with corresponding recipe suggestions.

Manchester, Greater Manchester, Gb

- Designed creative assets for Bucky Bingo.- Developed slideshow for theEword.co.uk's homepage, which has seen continued use for more than four years after placement.- Provided photographic inspiration through imagery used for slideshow, which has percolated throughout rest of site.

- Designed multiple websites during my gap year and whilst at university (including MSUOTC).- Working on paid and charitable projects.- Self-taught HTML, CSS, JavaScript, PHP and MySQL.- Self-taught responsive design in later years.

- Joined as officer cadet during second year of university.- Won award for best officer cadet during the selection process.- In addition to routine activities of an officer cadet, redesigned MSUOTC website.

Msc Business (Manchester Masters), Manchester Masters - Creative, Digital, Marketing, Business

Bsc Business Information Technology, Information Systems, Marketing, Information Technology, Digital Business, Project Management