• Analyze category and customer experience data to understand root causes and develop recommendations• Lead strategic projects and develop process improvements to improve efficiency and performance• Onboard vendor partners to maximize assortment selection and product category sales

•Developed a step-by-step marketing plan to grow the startup's user base, improve the conversation rate of premium subscribers, and increase revenue•Conducted in-person interviews with the client's target market to gather insight on their habits and underlying needs to develop our final deliverable to the client•Proposed strategic website redesigns to improve aesthetic appeal for target consumer and increase usability

• Designed a framework for a brand ambassador program for a start-up including core processes and standards for hiring, onboarding, and training• Instituted brand ambassador compensation model by analyzing industry best practices, and state law• Directed pamphlet design team to produce marketing collateral and guiding development of on-campus promotional activities

•Cofounded flagship composting initiative to reduce food waste on FIU Campus•Facilitated partnership agreements with two sustainably focused companies to procure composting materials •Produced formal logistics and operational documents to manage supply chain strategy for transporting and repurposing campus food waste into compost • Oversaw secondary research team to investigate, catalog, and extract best practices from other universities that could be integrated into our proposed model

• Designed weekly field marketing activations for LIFEWTR, IZZE FUSIONS, & Starbucks Doubleshot brands on campus• Posted two social media entries each week driving brand awareness and empathetic response to products• Captured campus intel and insights from weekly events for program planning and execution

• Identified a flaw in a cost allocation formula for trade fund spending allowing experts to pursue new solutions• Collaborated with 10 cross-functional teams nationwide gathering and documenting coupon analyticmethodologies• Tested formulas leveraging digital coupon redemption data against paper coupons using Excel

•Created a framework for leveraging universities as a platform for idea generation and community building•Produced a 5-month marketing campaign posting for Perry Ellis and Original Penguin brands at various international destinations

• Implemented an adoption project for iBook’s and iPad, resulting in an executive briefing • Tailored informational programs and product presentations for college faculty and students• Mentored three campus representatives to curate unique campus marketing strategies

• Achieved highest sales volume within canvassing team in less than a week of employment• Educated and qualified potential customers on the benefits of converting to solar • Booked sales appointments door to door generating strong leads to drive sales growth

• File tax information of clients in Microsoft Excel, QuickBooks and Drake accounting software. • Maintain journal entries for various expense accounts totaling upwards of $20,000 in areas such as office supplies, marketing, and advertisements.• Analyze over 100 expense accounts and trace the amounts to the related receipts in invoices.• Assist clients with everyday questions and concern to ensure excellent customer satisfaction.