Your zip code shouldn’t control your health outcomes. Hospitality House of Charlotte's mission is to create a community for patients connected to vital medical care. Since 1985, the organization has provided low-cost lodging for patients and caregivers receiving treatment in the Charlotte area.

As a dedicated professional with a proven track record, I excel in leading an account team to new heights of success. I specialize in establishing streamlined processes that prioritize both efficiency and accuracy, ensuring that every task is completed with precision and in a timely manner. My commitment to aiding in making companies more profitable is unwavering. With a sharp focus on optimization, I am contributing to the company's growth and success.I inspire the account team to adopt a more strategic approach when dealing with clients, encouraging them to delve into data analysis to uncover critical insights that can enhance overall performance.

• Develop integrated marketing communications plans for B2C and B2B clients to achieve brand goals and objectives including driving awareness, consideration and purchase.• Manage multiple communication and advertising initiatives from annual plans, including campaign photo/video shoots, national print and digital advertisements, websites, paid search, influencer marketing, content development, social media and public relations tactics.• Create measurement framework to ensure tactics are successful against KPIs and guide the team on necessary optimizations. throughout the campaign.• Continue to optimize the search engine marketing lead generation program for the network of VELUX skylights installers to grow leads nearly 200 percent.• Develop creative strategies and briefs to guide internal teams for creative concepting.• Create content management program to outline opportunities to tailor content by audience dependent on stage of the purchase journey. • Manage budgets ranging from $5,000 to $16 million.• Brand team management across multiple disciplines including project management, creative, media and public relations.

• Oversaw and executed initiatives including national print advertising campaigns for both trade and consumer audiences, websites and banner ads.• Spearheaded a digital lead generation program among the trade inclusive of paid search and a national network of microsites.• Managed multiple client budgets and timelines.• Proudly assumed the role of “Chief Joy Officer” responsible for agency culture initiatives, including community outreach programs

• Project managed ongoing marketing communications tactics for multiple clients, including broadcast, point of sale, collateral, digital executions and print.• Developed and balanced estimates and project schedules for client reporting.• Spearheaded the agency minority internship program in conjunction with the North Carolina Education Lottery.

• Managed all digital projects, including websites and direct-to-publisher banners, for the agency and ensured successful brand representation in all platforms.• Managed digital analytics on behalf of the account service team to ensure KPIs set were being met.

Contributing blogger with the working mom approach, I tackle subjects from daycare to teething and everything in between. CSP is the local resource for Smarty moms in the Charlotte area!

Aided in broadcast productions, radio and TV. Managed day-to-day duties for the Hoosier Lottery account, a broadcast-heavy account. Duties included:-Maintained production books for television shoots.-Responsible for talent negotiations and payments, including union talent.-Worked with vendors to traffic television spots in a timely manner.-Collaborated with internal creative teams and outside production houses to achieve successful shoots.