Surasak Lhueng-U-Sakul Email & Phone Number

Bangkok, Th

Working as strategic planner who creates the Digital marketing strategy for clients

Bangkok

Co-Founder of Treasurist.com the Simplest personalized investment advisor in Thailand

Managing Babi Mild sub brand, Mild Kids, in order to establish brand awareness and build the brandequity to target customers in long-term along with achieving sales target in short-term. Educatingnew market segment (Bath Kids) in order to create the reason-to-believe of using bath whichespecially designed for Kids. Managing overall Mild Kidsʼ marketing mixes including Consumerpromotion and partially Trade promotion. Working and coordinating with teams in Osotspa (e.g.Trade Marketing, Admin, Purchasing etc.) on execution to accomplish brandʼs objectives. Working in special task force to create the new product developmentprocesses of Osotspa Marketing Business Unit.

Managed 4 brands of finished computer hardware and peripheral products (Notebook, networkingproduct, and projectors). Responsible for developing marketing plan and driving selected productsand programs of 4 in-hand brands. Explored possibility of potential products to serve in blue ocean(untapped) market segments. Worked closely with sales force on development and execution ofmarketing programs. Developed and implemented highly effective sales tools and trained 5 accountmanagers / executives and more than 10 PC staffs on their use. Worked closely with Marketingcommunication manager for driving all marketing communication activities including sales material(leaflets, brochures, presentation, demo etc.), merchandising tools (POP, POS), tradeshows,advertising, and development of companyʼs website (http://www.itmeeidea.com). Interfaced andorchestrated with vendors and channel partners on business and marketing issues, includingdistribution agreements, special event campaign, tradeshows, shop decoration, products show caseetc. Key accomplishments included:✓Achieved 717 units or 17 Million baht sales of MSI Notebook (first year sales)✓Achieved 616 units or 0.7 Million baht sales of Corega Networking (first year sales)✓Entered untapped segments in Thaiʼs consumer market. (Light weight and Stylish notebook,Stylish networking products)✓Established new potential channels in projector market. (Through Office appliances and ITchannels)

Oct 2005 – Aug 2006, Role: Key Account ManagementExecuted sales and marketing programs with high-profiles IT/Embassy industry clients (such asTT&T, Samart group, American Embassy, Forth tracking etc.). Networked with prominent businessleaders to promote, cross-sell, and up-sell AISʼ services and solutions. Collaborated withtechnicians, call-center, and backend staffs to solve customersʼ difficulties of using AISʼ services.Developed and maintained quality customer relationships. Key accomplishment included:✓Acquired 3,000 numbers (Worth 7,200,000 Baht / Year) project deal with Forth trackingfor Mobile EDC in TaxiFeb 2005 – Oct 2005, Role: Solutions presales and developmentSupported business sales team by presenting AISʼ solutions to manufacturing industry customers(such as SCG, Monsanto) and clarifying on technical perspectives. Designed and developed newsolutions based on AISʼ existing systems or vendorsʼ technologies for manufacturing industrycustomers. Coordinated with engineers and back-end staff on solution implementation, technicaldifficulties and after sales services. Coordinated and managed with working team on sales andmarketing perspective for AIS push m@il project. Developed sales tools and marketing material forAIS push m@il and trained Enterprise sales on AIS push m@il solution knowledge. Keyaccomplishment included:✓Launched AIS push m@il project on Oct 2005

Conducted, tracked and managed trial period of new project with customers. Gathered customersʼrequirements, designed solutions, created User requirements spec (URS) documents and sharedthem with developer teams. Created project plan, managed and tracked project progress to meetwith project time line. Developed and customized applications for both mobile client and server.Developed user manual (for users and admin level). Conducted and implemented User AcceptanceTest (UAT). Trained users and admin on solution operating and using. Supported customers onproject maintenances and expansion. Supported and coordinated with AIS sales team to sellcompanyʼs products and services. Key accomplishments included:✓Accomplished Unilever Thai Tradingʼs mobile sales force automation ( the 1st of kindproject in Thailand) project (5 Million Baht Project)✓Finished coding for stock market information application on JAVA mobile during 1month training in KL, Malaysia

Master, Marketing

Activities and Societies: Representative of batch to compete in Asia Moot Corp 2008 as Orchid King Team (got first runner-up and best.

Bachelor, Computer Science

Activities and Societies: VP of Class (1 Year), Winner of Faculty Singing Contest (2002), Reached to 2nd round of NECTEC Software contest.