Helped the successful fundraise, launch and scaling of this well funded Fintech start up, a Subscription and recurring payment management platform - powered by open banking and data science. Helping customers save time and money. - Raised £700k in pre-seed phase- Successful crowdcube raise- Accepted on Barclays Accelerator and Warwick University's Deep Tech programs- Built and delivered Platform and app in 18 months- Featured in National press and the Gadget Show

Successfully built and launched online casino and sportsbook brand LynxBet.com in over 10 markets after securing a Tier 1 Isle of Man license. Built the team and product from scratch including domain, trademark, website, and full supply chain across platform, PSPs, Casino, Sportsbook. On track to breakeven within 18 months. Regular analysis of M&A opportunities for the group and presenting to the UBOs. Proactively identified and secured investment to acquire a Japanese Streaming affiliate business to diversify revenues plus support LynxBet in Japan. Identified the synergies in moving platforms to a sister brand stripping out significant 3rd party cost. Covered by CEO and CMO roles.

Liverbird Digital provides consultancy services across E-Commerce, Marketing and Brand including everything from Business planning, P&L Management, Marketing and Brand strategy, Performance Marketing, SEO, Content, Social Media, Web/Marketing analytics, Design, and Agency selection.

Set up and scaled a new online operation/office in Malta to grow digital revenues for the Group. Re-branded to GentingBet, secured MGA, Ireland, Gibraltar, Spanish licenses, and set up JV expansion into India and Malaysia. Responsible for preparing GentingBet for exit in 3-5 years including driving value organically and via M&A. • Turnover up 15% vs UK market -0.3%. Improved EBIT by 50% in 2 years. CPA reduced by 20% through ruthless test & learn:• Overhauled the legacy Tech dept, Website, Apps, CMS and CRM introducing agile processes to lay the foundations for UK and global market expansion. Added 100+ new game content suppliers.• Identified and oversaw the £15m acquisition of Authentic Gaming in Nov 2019 to further drive digital revenues and compliment GentingBet as B2C with a B2B operation; converged the land based and online businesses. Authentic then sold to Scientific Gaming for £30m making £15m / 100% profit within 18 months• Board member of Genting Malta, Genting Gibraltar, Authentic Gaming Ltd, and Authentic Malta Ltd.• Regular on the Industry speaking circuit for PR interviews, ICE, SBC, EGR, CasinoBeats to name a few.• Invited as the online expert to attend key meetings with the wider Genting Group exec in Malaysia to educate and present M&A online and international expansion for the $20bn Genting Group.• Developed strategic partnerships with Land based Casinos such as Casino Barcelona and GranVia Madrid.

Responsible for the global marketing strategy and governance for all B2C brands in the Group, including overseeing and optimising +€100m brand budgets to deliver aggressive group acquisition and +€400m revenue:• Set up a new central framework for sharing best practice across all 14 Brands and 11 markets in the group plus launched in house creative agency saving +€2m in creative costs. Reduced CPAs by 11% saving £10m.• Lead a +100 team (+200 indirectly) to deliver a world class customer experience and optimal commercial performance across all digital channels and through the line marketing - both acquisition and retention.• Key member of the Operational Management team including international expansion and M&A decisions, culture, headcount reductions (key project to cut 20% of staff in 2018).• Key role in the £26m Netplay acquisition and integration into the UK business adding significant regulated revenues overnight, plus the proactive analysis and agreement to enter Africa and expand in LATAM.

Responsible for delivering the brand and product marketing strategy, annual marketing plans, creative and execution for all 14+ B2C Brands in the Betsson Group with a focus on delivering customer experience, acquisition and revenue above the 5 year plan. Due to operating a multi brand and product strategy in a vast range of markets, understanding the different needs of our customers whilst staying abreast of market/industry/tech development is vital.

Managing Director for the second largest Brand in the Betsson Group with a €2.5bn turnover covering Sportsbook, Casino and Poker. End to end responsibility for the Brand and P&L covering over 50 markets, especially Europe with the Nordics, UK, and Germanic regions of particular focus. Exceeded targets by increasing Brand revenue after the first full year by €18m (+19%) creating the platform for a further €8m growth in 2016. Prior to my time as MD the business had been flat for 3 years.

Lead the strategy and execution of £60m through the line budget to achieve optimal multichannel sales/profit. Promoted to Head of Online with a 100+ strong team and running the online P&L over £1bn in revenue:• Proactive analysis and liaison with the online leadership team in order to optimise new and existing digital opportunities to drive our C-EX, sales and service KPIs, and therefore transform the B2C P&L.• Key influence in optimising our £20m OPEX and CAPEX budget as well as 2013 business planning.• Led cost reductions including £2m from proactive Media analysis, £250k from Press buying changes, and contributing towards Econometrics savings of £5m. Delivered £7m in efficiencies in 2012 on Postpay contracts.• Proactive use of insight and analytics both in and outside O2 with expertise in tools such as Econometrics, Attribution Modelling, Millward Brown, Coremetrics, FACE (social media), GFK and industry reports.• Board advisor to various start-ups as part of the Telefonica UK accelerator program called Wayra

Led the strategy and execution of Setanta’s launch onto the Freeview platform. This included management of the whole supply chain to get Setanta-ready Freeview products to market, category management/sell in of these products into the trade, and also full use of the marketing mix to ensure awareness/sell through and subsequent subscriptions to the Setanta Sports service. Led a fully integrated £10m TTL campaign launch with ultra tight management of our numerous agencies, such as Design, Print, Media, Creative, and PR agencies as well as our Stock/Product fulfillment and CRM partners.

Key marketing role in the expansion of this non for profit Brand entity, competing against aggressive commercial pay TV bodies in the evolution and adoption of Digital TV across the UK. Due to limited marketing funds, creativity and out smarting the competition was the name of the game.

Highlights include working with Jamie Oliver and his team on an annual strategy and marketing plan for launching "Jamie Oliver's Professional Series by Tefal" range. This included requesting and selecting products from the factory production line, price setting, packaging design, through to an end to end Ad campaign including PR and TV.