I lead a high-performing team of design leads, user experience designers, visual designers, copywriters, and content strategists, creating new marketing and user experiences for Shaw customers. In this role I oversee teams that work on all Shaw digital properties including: Shaw.ca, ShawBusiness.ca, MyShaw, ShawDirect.ca, ShawMobile.ca, and FreedomMobile.ca.

Led a team of in-house and external creative agencies in designing and deploying an update e-commerce experience for Freedommobile.com.Oversaw the design and launch of Shaw Mobile, a design and platform translation of Freedom Mobile to serve as a brand new mobile carrier for the Western Provinces of Canada. This included e-commerce and update account management capabilities.

Brought on on a Senior role to oversee and work with a 3rd party vendor in the design and development of a new e-commerce platform for FreedomMobile.ca.

As a User Experience Manager at Rogers I lead a of three (3) full-time UX and UI designers who implement UX methodology and product design strategy to produce high performance omni-channel applications developed with a team spanning multiple locations. Previously this team was tasked with delivering solutions for our existing customers as part of the MyRogers experience. In addition to this I worked with productto launch AI/Chabot solutions to Facebook (FIDO) and Rogers.comKey aspects of my current role include:- 1:1s with my team members, coaching and performance management- Meeting with other UX Managers to coordinate resourcing and project alignment- Co-ordinating with Product Owners to manage business needs with ux best practices.- Participating in steering meetings with VP-level stakeholders- Facilitating and evangelizing design thinking with internal teams

My primary role was to act as a bridge between that team and the broader Digital UX team to ensure proper implementation of standards and make sure testing did not break the user experience. Beyond that I was tasked with overseeing and improving the quality of the individual tests themselves. Prior to my arrival the team was focused on quantity of tests and I helped move the team to fewer but more impactful tests.I was successful enough in the role that I was able to transition the governance of the tests to the broader UX team and move in to a manager position.

Acted as an Independent UX designer working primarily for previous employers in Seattle and Toronto on a contract basis. Some key projects: • Lead the research, redesign and testing of an upgraded B2B portal for the largest real estate site in Brazil. • Research, design, and prototyping of a mobile-first redesign for the Austin Capital Metro • Providing design recommendations based on prior user testing for multiple clients.

My brief time at Blink was most notable for allowing me to expand my skill-set to include more direct user research and control of projects from beginning to end. Interaction Designers at Blink are given freedom to pursue the best process on a project-by-project basis.Some of the projects I worked on include:- Research and design of a test-case mobile commerce solution for Disney Cruise Lines. - In-home research study for Microsoft IEB (Xbox) on an unknown prototype to uncover potential use-cases for future products. - Lead the redesign and testing of an upgraded business portal for the largest real estate site in Brazil, including local market usability testing. - I performed UX design and iteration of a tablet and phone-based new business line for Amazon.com, including multiple rounds of testing and working with a third-party development team.

Acted as primary UX contact and thought leader for major redesign and conversion of leading Canadian hardware retailer to the Endeca (now Oracle) platform. Conducted stakeholder interviews and ran client workshops for the Toronto Public Library Digital Archives project. Fostered the UX practice area within the company through weekly team meetings and communicating with other practice leads.

Lead the redesign of Pfizer.ca from concept to completion. Worked with mainly pharmaceutical and consumer brands to increase their reach and upgrade existing properties. Developed an App for Pfizer Canada designed to run on iPhone and Blackberry. Clients included Pfizer Canada, Sony Rewards, Johns&Johnson Consumer Brands, Wyeth Consumer Health, Allergan, Canpar, Rogers Inc.

2003 – 2008 SR. INTERACTION ARCHITECTWorked within large teams to deliver solutions and platforms for some of the world’s leading brands. Clients included AOL Kids/Search/Travel, Crate&Barrel, BMW Canada, Intrawest, GM, SONY, and NewellRubbermaid, among others. Acted as a mentor for junior interaction architects through individual meetings and review of project work.2002 – 2003 MANAGER, INTERFACE DEVELOPMENT Lead a team of six interface developers/design technologists, including staffing responsibilities. Created and maintained code standards and researched new methods and models. Worked with other practice leaders to refine overall project methodologies. Participated on projects as both an Interaction Architect and Inferface Developer as required. 2000 – 2002 PRODUCTION LEAD & INFORMATION ARCHITECT Acted as a consultant on projects for issues pertaining to interface development; determining interface guidelines and best practices for projects. Worked with developers and BMW Canada to create a unique car configuration tool. Acted as Information Architect for clients including: The Canadian Tourism Commission, BMW Canada, Rogers Inc.,Famous Players, and Manitoba Telecom.