Jenny Falke Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

CallRail is a marketing platform for businesses that rely on quality phone calls, leads, and new customers to grow and succeed. Our software gives customers visibility into their marketing efforts, so they know what's working and what isn’t. As Revenue Operations Manager, I act as a strategic leader to the Product Marketing, Demand Marketing, Partner Marketing, and Sales teams, providing guidance on how to best operationalize marketing campaigns, build effective marketing launches for new products, and implement process improvements.

Seattle, Washington, Us

Learning Ally is a leading nonprofit education solutions organization aimed at transforming the lives of struggling learners by empowering educators to advance education for all.Serves as Marketo administrator and manages the database and CRM integrations, seeing 135% growth of contacts in the past year. Focuses on data integrity and builds lead funnel reporting and analytics for B to B. Launches reports which show percentage of revenue impacted by Marketing across buyer circles within companies to improve business intelligence on which channels work best to improve ROI. Leads media planning and the implementation of demand generation strategies, including account-based marketing initiatives. Operationalizes 15-30 customized marketing automation campaigns per month focusing on personalization tactics. Partners with sales management to launch lead lifecycle stages to improve the marketing to sales lead hand-off with interesting moments and lead nurture automation. Develops and implements lead scoring models for multiple product lines with differentiation by persona. Designs processes to improve top-of-the-funnel lead collection from the website, including adjustments to enhance the customer journey. Engineers integrations in Marketo, such as using webhooks to launch SMS channel. Launches website chat invitations to increase sales conversations at the moment of interest.

Designed marketing automation campaigns which supported a 92% renewal rate. Launched a personalized customer onboarding Marketo engagement program with multiple streams of content, automated based on customer interactions, which improved implementation success by 16% for those which clicked-through the emails. Created and implemented events and programming which doubled engagement to support customer retention. Produced microsites, videos and collateral to streamline product implementation.

Developed and implemented integrated marketing plans including public relations, direct marketing and social media.

Managed organization-wide rebranding, including name & logo change, by coordinating a website overhaul, overseeing change-management for customers and supporters and rebuilding of location signage, product collateral, stationery, systems updates, etc. Designed promotional offer flyers, advertisements and presentation decks. Wrote, designed and distributed customer success stories, newsletters and solicitations. Processed organization donations and supported audit. Managed events, conferences and presented at volunteer recruitment sessions.