Jackie Fallon

Jackie Fallon Email and Phone Number

Senior Partner Lead, Large Enterprise | Consumables, Health and Wellness @ Sam’s Club Member Access Platform (MAP)
Chicago, IL, US
Jackie Fallon's Location
Greater Chicago Area, United States
Jackie Fallon's Contact Details

Jackie Fallon personal email

n/a
About Jackie Fallon

Strategic leader with extensive experience in media, advertising and marketing industry. Proven and consistent track record driving net new revenue, while growing existing business to consistently exceed goals and expectations. Consultative sales approach combines deep knowledge of traditional, digital, video, programmatic, adtech/martech, data, and insights with sales strategy development, activation and measurement. Provide solutions-based opportunities to help grow brands/businesses from content led top of funnel awareness to lower funnel e-commerce solutions leveraging 1P and 3P data, insights and innovation. Passionate about skill development, learning and staying curious.

Jackie Fallon's Current Company Details
Sam’s Club Member Access Platform (MAP)

Sam’S Club Member Access Platform (Map)

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Senior Partner Lead, Large Enterprise | Consumables, Health and Wellness
Chicago, IL, US
Website:
samsclub.com
Employees:
44657
Jackie Fallon Work Experience Details
  • Sam’S Club Member Access Platform (Map)
    Senior Partner Lead, Large Enterprise | Consumables, Health And Wellness
    Sam’S Club Member Access Platform (Map)
    Chicago, Il, Us
    View
  • Sam’S Club Map [Member Access Platform]
    Partnerships | Pm, Consumables, Health & Wellness | Sam'S Club Map
    Sam’S Club Map [Member Access Platform] Dec 2022 - Present
    Chicago, Illinois, United States
    View
  • Oracle
    Sr. Client Partner | Oracle Advertising - Retail+Cpg
    Oracle Mar 2021 - Dec 2022
    Chicago, Illinois, United States
    View
  • Meredith Corporation
    Sales Director - Meredith Digital
    Meredith Corporation 2015 - 2020
    Chicago
    * Generated digital brand partnerships and revenue among Chicago, Ohio and Texas territories, for Meredith’s vast digital offerings including data led insights, content, advertising and marketing solutions. * Harnessed unique toolkit of offerings with native/custom content creation with social distribution, proprietary large-scale shopper marketing product suite, programmatic, video/OTT, social, influencer, audio/podcasts, and innovation with predictive technology based on Meredith’s unique and vast 1P data. * Developed and sold customer led and impactful storytelling partner brand programs enabling powerful consumer connections, incorporating shopper marketing and e-commerce solutions.* Created, developed, sold, and managed, with strong collaboration across multiple internal cross functional teams, Meredith’s largest digital joint business partnership(JBP) with a major grocery retailer and Allrecipes, the #1 Food website in the world. Continued on-going and sustained partnership, testament to program’s proven performance success and strong relationships.* Grew and managed Texas and Ohio territories across a wide category of clients, including CPG, Retail, Grocery and Auto categories from <$1M to $9M+ while building strong relationships across all levels of agency and brand clients.
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  • Mxm | Fka Meredith Xcelerated Marketing, Acquired By Accenture Interactive
    National Integrated Director- Crm Monetization -Meredith Xcelerated Marketing (Mxm)
    Mxm | Fka Meredith Xcelerated Marketing, Acquired By Accenture Interactive 2014 - 2016
    Chicago
    * Led national integrated sales and monetization efforts for Kraft Foods/KraftHeinz CRM media channels leveraging the strength of Kraft’s award-winning digital media platforms: myfood&family and ComidaKraft to provide custom solutions for existing clients and new brand partners. Utilized digital across multi-channels with display, native content, email, social, influencer and addressable programmatic media.* Collaborated with cross functional internal teams, as well as Kraft CRM clients directly to lead monetization strategy with publisher sales tools including pricing, rate card development, edit calendars, asset/spec docs, and marketing go-to-market strategy.* Evaluated and vetted new monetization platforms, partners, ad offerings and capabilities for the CRM program including native content, shoppable recipe technology, and mobile extensions.* Led monthly business reviews with Kraft CRM brand clients and successfully helped to integrate Kraft CRM digital offering into Meredith Digital stack for rev share opportunity to help build direct and programmatic revenues.* Served as SME/site expert for support to help educate, inform and consult with overall Meredith Digital National Sales teams on new offerings and strategy.
  • Trusted Media Brands, Inc.
    Director, Midwest/Western Sales - Taste Of Home
    Trusted Media Brands, Inc. 2011 - 2014
    Chicago
    * Managed and led MW and West Coast sales team for all Taste of Home user generated media assets including: digital, programmatic, email, influencer, print, experiential events for accounts across Midwest, Southwest and Western territories. * Sold, executed and managed multimedia integrated programs, to create marketing-based solutions for key partners, including multi-million upfront partnerships. Broke new business, categories and verticals within CPG, Food, HH, AlcBev, Grocery, Retail and Finance* Significantly grew digital revenue for territory overall within first 18 months, with strategic digital campaigns integrating unique content and edit offerings. Midwest/Western territory represented 80% of all tasteofhome.com revenue.* Developed additional revenue streams and relationships leveraging new shopper marketing offerings with first to market program opportunities for CPG brands
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  • Meredith Corporation
    Account Manager - Better Homes And Gardens
    Meredith Corporation 2000 - 2011
    Chicago
    * Managed accounts across Midwest including: Chicago, and states of WI, MI, IL and OH* Consistently met and exceeded revenue goals every fiscal year, by fostering and nurturing long term relationships with major national marketers, as well as prospecting smaller advertisers/accounts.* Developed solid, strong relationships, with key decision makers at both agency and client levels in order to create and executive successful, innovative and consultative problem-solving programs, with measurable results.
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Jackie Fallon Skills

Advertising Sales Media Planning Integrated Marketing Digital Marketing Digital Strategy Digital Media Media Buying Advertising Social Media Marketing Email Marketing Marketing Online Advertising Interactive Marketing Mobile Marketing Marketing Strategy New Media Marketing Communications Sem

Jackie Fallon Education Details

Frequently Asked Questions about Jackie Fallon

What company does Jackie Fallon work for?

Jackie Fallon works for Sam’s Club Member Access Platform (Map)

What is Jackie Fallon's role at the current company?

Jackie Fallon's current role is Senior Partner Lead, Large Enterprise | Consumables, Health and Wellness.

What is Jackie Fallon's email address?

Jackie Fallon's email address is ja****@****bal.net

What is Jackie Fallon's direct phone number?

Jackie Fallon's direct phone number is +131228*****

What schools did Jackie Fallon attend?

Jackie Fallon attended Saint Mary's College.

What skills is Jackie Fallon known for?

Jackie Fallon has skills like Advertising Sales, Media Planning, Integrated Marketing, Digital Marketing, Digital Strategy, Digital Media, Media Buying, Advertising, Social Media Marketing, Email Marketing, Marketing, Online Advertising.

Who are Jackie Fallon's colleagues?

Jackie Fallon's colleagues are Aldo Diaz, Valerie Anderson, Kent Yount, Claudia Salazar Distrital, Kristen Holscher, Anita Covin, Otoniel Carbajal.

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