Gathering and making sense of data to help people make successful business decisions.Initially focused on SEO, the practice shifted towards analytics, which became the primary service in 2015. Since then, I've:- Led UA to GA4 migrations for Fortune 500 organizations- Helped people track, interpret, and share reporting insights on complicated multi-step forms in SPAs- Helped product and marketing leadership make better informed decisions by working with them and technical partners to design and implement the analytics solutions best suited to their needs, with the time and resources available- Used BigQuery to set up aggregated tables connected to Looker Studio to make suites of dashboards meeting multiple use cases

- Leading Fortune 500 companies' migrations to Google Analytics 4 and helping them get up to speed with the new platform- Using SQL/BigQuery and Looker Studio to create meaningful dashboards that support product and marketing decision making- Working with data engineering teams to guide ETL of GA4 data into data warehouses and create curated tables for reporting- Guiding less senior teammates to ensure projects are completed successfully while providing mentorship to help their ongoing professional development

- Collaborating with product management to establish analytics business requirements that balance stakeholder goals and ability to self-serve with available resources and technology- Working with the product and marketing analytics teams to make sure data meets their expectations for downstream processing and analysis - Documenting technical requirements (using JIRA) for execution by data, web, app and my own team, as well as 3rd-party partners- Managing implementation resources to successfully complete multiple simultaneous analytics projects and ongoing regression testing of app and web platforms in an Agile environment- Training and mentoring the team

- Expanding and maintaining extensive tracking for the AutoTrader.ca site and apps as well as hundreds of client auto dealer sites - Configuring Advanced Google Tag Manager and Analytics deployments- Creating Dashboards with Looker (Data) Studio and Power BI- Scripting with Python to provision, manage, and modify analytics properties and audiences at scale via APIs- Maintaining and expanding automated tag QA testing (using DataTrue)- Documenting requirements, procedures, and bugs via Jira/Confluence

Setting and executing content plans on a monthly basis for Bright Hub's Personal Computing channels to get the best content from writers in terms of quality, reader interest, and SEO. Approving or rejecting new applicants as well as providing training and guidance to writers. Some social media marketing.

Managing, editing and writing online content regarding PC hardware, as well as performing SEO (Search Engine Optimization) of said content. Also obtaining information for publication and equipment for review from industry participants.