- Led the redesign of Las Alamandas' website, a luxury resort, incorporating ideation workshops, surveys, and prototype testing. The outcome yielded a highly user-friendly platform that adeptly caters to diverse audiences, all while encapsulating the brand's core essence.- Performed audience and usability analysis for the website of XALA a real estate developer located in Jalisco, Mexico. I also conducted research and analysis of monetization alternatives for their sustainability website.- Participated in the design of 2 app projects turned to initiatives for a global energy company (NDA): an emissions optimization system and a demand configurator for clean sources of electrification.- Participated in the design process of an application for a multinational real estate development company (NDA): a property tracking system, from construction management and monitoring to centralized service management.

In charge of planning, design and development of digital products for advertising and film projects.

Isla is a production company focused on photography, video and animation projects for commercials, music videos, documentaries, short and feature films among other audiovisual platforms. Since its founding in 2014 it has produced for brands such as Telcel, Levi's, AT&T, Toyota, Ferrero Rocher, Subway, UN Women, Article 19, Oxfam, Fondo para la Paz; and has been a continuous source of jobs.- Responsible for web and mobile design and development.- Assessed diverse projects for Article 19, Government of Mexico, Walmart, Eurest, Puma.- Collaborated in three documentary projects (one with four nominations) and a movie in pre-production in branding, art and web design.- Responsible for designing communication manuals and workflows.

Frrrancais.com is a platform to learn French through dedicated content and online courses.

Dadaroom.com was the leading shared housing marketplace in Mexico and Latin America since 2013 (with +800k registered users). In 2018 Dadaroom.com was acquired by Roomi Inc.· Led Product, Design and Customer Support.· Defined product vision, strategy and roadmaps oriented to key outcomes.· Conducted user segmentation to define our customers and identify key product features to focus on for sustainable growth.· Led the product scaling to launch in Argentina, Brazil, Chile, Colombia and Peru.· Conducted A/B testing experiments.· Was responsible for pricing strategies.· Managed joint projects and integrations with Tecnológico de Monterrey, Bancomer, Conekta, Google Cloud Services.As a partner and CPO, I communicated weekly, quarterly and annually, to different stakeholders, product outcomes and progress through data-driven presentations.

Dear Future was an outsourcing agency of UX/UI and development for Web and mobile applications that built products for brands like Capgemini, Stihl, Casa Pedro Domecq, Grupo Fisher's, Idheas.

· Conceptualized and designed the game experience for Orbit's ad campaign, Food Creatures.· Collaborated in Pedigree's 2012 digital positioning strategy.· Led digital strategy for the launch campaign of Gillette Venus.

Worked on Digital Strategy and Design (co-leading a team of 10 people) for new biz acquisition and new projects, and on email campaigns, microsites, display campaigns, lead generation and CRM programs for more than 30 top brands like:· AUDI & Porsche: in charge of all digital marketing campaigns, I also lead the team that created the awarded AUDI interactive newsletter with the highest open rate registered by the brand in Mexico.· Mabe: I planned and designed two awarded microsites and some ecommerce websites.· General Electric, Samsung, Volkswagen, Banamex, P&G.

· In charge of the planning and design of the company's intranet. · Designed several products such as interactive newsletters, white label communities for different brands like Rexona, Endemol, Chivas (Soccer Club), Liga Mexicana de Beisbol and other internal products.