Jacqueline F. Bershad

Jacqueline F. Bershad Email and Phone Number

Vice President of Planning & Design at National Aquarium. From revitalizing iconic architecture to igniting guest imagination and experience, I lead the teams that dream, design and construct the National Aquarium. @ National Aquarium
Jacqueline F. Bershad's Location
Baltimore, Maryland, United States, United States
Jacqueline F. Bershad's Contact Details

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About Jacqueline F. Bershad

I am a creative, intuitive, and spirited leader. I care deeply about my institution, my work, and the unique and talented individuals I lead and collaborate with. I architect daily. Not by drawing floorplans (though I do that sometimes too), but by living and implementing my core values of CONNECTION, EMPATHY, CREATIVTY, ORDER, and LEISURE. Leisure, you say? Yes, keep reading…CONNECTION for me is about analyzing and synthesizing people, ideas, and physical things. I am always looking and listening (and talking), to find connections and create something new and inspiring - from an exhibit about the daily life of dolphins, to internally promoting and mentoring a staff member who has the right stuff. EMPATHY is the way I listen and act. Whether it is a team member who is great at executing, but not so good at communication, or a 40 year old iconic glass pyramid that is failing, I always learn what is best in them (what needs to be protected, promoted, and celebrated) and what needs to be reimagined and improved. CREATIVITY and design thinking is the core of my architecting. I have a big tool box – visual, analytical, verbal. I even look at numbers creatively. Show me your revenue spreadsheet and I will drill into it, looking for additional data to analyze why things are the way they are and how to make them better. (Did I mention I ask a lot of questions…?)For me, ORDER is what lets creativity flourish. I’m a planner at heart and constantly synthesizing to create a framework that becomes the touchpoint and structure that supports new and creative ideas. This technique of creating a framework, not just a plan, has allowed us to upgrade and evolve Aquarium public spaces to align with our new brand over several years. It keeps the experience both fresh and connected.And finally, LEISURE… This was a tough one and leisure duked it out with joy. All these skills and hard work are meaningless if they don’t create something beautiful. My goal is to create experiences – at the Aquarium, in the office, and in my personal life - that allow people to relax, to connect with each and with new ideas, and to find joy every day.

Jacqueline F. Bershad's Current Company Details
National Aquarium

National Aquarium

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Vice President of Planning & Design at National Aquarium. From revitalizing iconic architecture to igniting guest imagination and experience, I lead the teams that dream, design and construct the National Aquarium.
Jacqueline F. Bershad Work Experience Details
  • National Aquarium
    Vice President Of Planning & Design
    National Aquarium Jan 2016 - Present
    Baltimore, Maryland, Us
    Lead Capital Planning, Experiential Design, Exhibit Fabrication & Operations, BLUEprint Long Range Planning (starting 2022) and Facilities Departments (through 2021) for one of the top three US aquariums
  • National Aquarium
    Vp Capital Planning And Facilities
    National Aquarium Jan 2015 - Dec 2015
    Baltimore, Maryland, Us
  • Baltimore Public Art Commission
    Commissioner
    Baltimore Public Art Commission Jan 2019 - Present
    Appointed by Mayor to serve on Commission responsible for administering Baltimore City’s Percent-for- Public Art program, reviewing gifts of permanent art, and maintaining Baltimore’s public art collection.
  • Art Guild, Inc.
    Project Manager Museums & Environments
    Art Guild, Inc. Jan 2013 - Dec 2014
    West Deptford, Nj, Us
    Lead museum exhibit fabrication projects focused on design-build.Facilitate between designers and in-house technical and fabrication staff to develop exhibit concepts that meet design objectives and create functional, economical, and durable solutions for exhibits in high-use museum environments.
  • Self Employed
    Architecture & Writing
    Self Employed Apr 2011 - Dec 2012
    Architectural and exhibit design, writing, and volunteering in museums and schools.
  • Clrdesign, Inc
    Associate & Project Manager
    Clrdesign, Inc Apr 2001 - Mar 2011
    Oversaw projects from initial concept phase through design and construction, representing one of the nation’s top firms specializing in innovative zoological planning, architecture, landscape architecture, and exhibit design. Manage in-house project team of architects, landscape architects, and graphic designers and consultant team of engineers and exhibit designers to develop fully integrated exhibit experience.Project cost typically in the range of $15 million
  • Dagit Saylor Architects
    Project Architect
    Dagit Saylor Architects Sep 1996 - Mar 2001
    Responsible for all phases of project design and delivery.Projects included Hands-On House Children's Museum, Landis Valley Collection Storage Facility, New Mexico History Museum.Proficient in AutoCad, 3-D modeling, and graphic design programs
  • Ujmn Architects + Designers
    Intern Architect
    Ujmn Architects + Designers Nov 1994 - Sep 1996
    Pittsburgh, Pa, Us
    Research, design, detailing, and construction documents for museum exhibits.

Jacqueline F. Bershad Skills

Architecture Autocad Exhibit Design Project Management Museums Feasibility Studies Microsoft Office Interior Design Writing Analysis Non Profit Volunteer Travel Writing Landscape Architecture Team Management Themed Entertainment Communication Skills Zoo Zoo Design

Jacqueline F. Bershad Education Details

  • North Carolina State University
    North Carolina State University
    Architecture
  • University Of North Carolina At Charlotte
    University Of North Carolina At Charlotte
    Architectural Research
  • Wesleyan University
    Wesleyan University
    History
  • Gw Museum
    Gw Museum

Frequently Asked Questions about Jacqueline F. Bershad

What company does Jacqueline F. Bershad work for?

Jacqueline F. Bershad works for National Aquarium

What is Jacqueline F. Bershad's role at the current company?

Jacqueline F. Bershad's current role is Vice President of Planning & Design at National Aquarium. From revitalizing iconic architecture to igniting guest imagination and experience, I lead the teams that dream, design and construct the National Aquarium..

What is Jacqueline F. Bershad's email address?

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What schools did Jacqueline F. Bershad attend?

Jacqueline F. Bershad attended North Carolina State University, University Of North Carolina At Charlotte, Wesleyan University, Gw Museum.

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Jacqueline F. Bershad has interest in Politics, Education, Md Area, Arts And Culture, New Job Opportunities In Baltimore.

What skills is Jacqueline F. Bershad known for?

Jacqueline F. Bershad has skills like Architecture, Autocad, Exhibit Design, Project Management, Museums, Feasibility Studies, Microsoft Office, Interior Design, Writing, Analysis, Non Profit Volunteer, Travel Writing.

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