In charge of the Marketing and Digital Transformation projects. Evaluation of different digital advertising efforts made by distributors (Social Paid, Adwords, Display, Video), looking for a return on investment, which involves reviewing and analyzing performance reports, implementation of conversion funnels for each Distributor, follow-up with advertising agencies, negotiations with brand, budget review and creation of digital strategies based on the general needs of the Network.In charge of advising Distributors to execute paid advertising strategies on Facebook, in some cases they are supported with the launch of campaigns, optimization, tracking and delivery of reports.Currently, I am the leader of a formal training program on digital issues for the staff of the Distribuidoras, which covers topics ranging from adaptation to change to digital attribution models and whose ultimate goal is to improve sales conversion in the digital channel

Analysis of sales information, creation and implementation of commercial strategies that help to encourage sales of distributors, calculation of margins for distributors to negotiate with the assembly plant commercial offers, always taking care of the profitability of the business and without affecting the market share of the brand. Served as a liaison between the network of distributors and the management team of NR Finance, looking for a committee to discuss high-profile issues to improve the operation and business results of the network.

Management and design of the base of contracts and indicators (managers and directors), mapping of indicators, qualification of more than 500 performance contracts and more than 2,000 performance indicators, facilitator of talent review committees for department heads and managers Creation, launch and analysis of satisfaction surveys. My last project was the design of a new talent review model for low-medium level personnel that was based on the best practices of companies from other sectors.

Radio announcer of two shows for Radio UP

Performed a business case for individualized separation insurance, developed a training course for sales managers and constantly supported for business quotes, managing a fixed interest rate with the area of finance and the cost of the policy with the area of subscription. I made presentations for sales executives and managed deliverables for different management projects.