•Led marketing analytics function and directed strategy for $2B B2B services firm, constantly collaborating with leadership & field teams across the country to grow sales; doubled marketing sales in the most recent fiscal year•Allocated a multi-million dollar ad budget across multiple platforms in 40+ markets with the expectation of producing attractive returns; achieved ROAS of 10x and CAC:LTV of 4.6 in most recent fiscal year•Managed omni-channel campaign executions across paid ads, social media, website, and email to increase lead generation, sales pipeline, and revenue•Developed analyst talent and managed intelligence projects to produce business insights, assisting key stakeholders in making more informed business decisions•Managed agency vendors to execute paid media programs, email campaigns, website development, and other technical projects to grow revenue and increase efficiencies

•Developed strategy, processes, and reporting structure to grow sales by 34%, website traffic by 159%, leads by 31%, and sales opportunity by 47%•Assisted in the development and implementation of strategy to drive growth in new sales, improve customer retention, and increase brand awareness at a $2B B2B services company•Built analytics and reporting capabilities from the ground up to improve effectiveness, monitor performance, and garner business insights•Seamlessly collaborated with executive leadership, especially the Chief Marketing Officer; seen as a trusted resource on marketing analytics, operations, and strategy

• Developed marketing strategy to grow deposits and loans, increase debit card usage and maximize adoption of digital services.• Responsible for the development of analytics and reporting as it pertains to marketing activity.• Identified opportunities for organic growth, customer retention, and new customer acquisition.• Consulted on UX design, customer experience, product development, and process enhancement to marketing leadership.• Led research of consumer behavior, industry trends, and media to better formulate marketing and business strategy

• Provided consultative analysis and reporting to board members and executive management on the marketing activities of the bank; including, but not limited to digital analytics, campaign performance, brand awareness, ROI, and bank production.• Consulted on marketing strategy, campaign development, digital UX design, customer experience, product development, and process enhancement to marketing leadership.• Identified opportunities for cross-sell and organic growth, customer retention, and new customer acquisition.• Led research of consumer behavior to inform strategy and better align business operations with consumer wants, needs, and expectations.

• Analyzed the performance of marketing campaigns and sales personnel for the retail division of a large, nationwide mortgage company in order to optimize conversion and profitability.• Examined operating procedures and produced solutions to reduce turn times and maximize efficiency.• Built Reporting and forecasting for profitability of all loan products and marketing campaigns through historical analysis and predictive modeling.• Collaborated with multiple departments and consulted to executive management on cost benefit analysis, performance analytics, forecasting, and process improvement.• Acted as liaison between IT and sales & marketing to provide process improvement, systems integration, lead capture, and analytic capabilities.

• Provided thorough analysis and some management of all marketing campaigns.• Managed outside call centers to increase productivity, efficiency, call quality, ROI, and conversion rates.• Generated and analyzed reports focusing on production, sales, cost, and conversion rates to determine profitability and performance of several marketing campaigns.• Wrote and coordinated the posting of online advertisements in order to increase web presence and drive in new sales.• Coordinated mid-sized to large lead orders for corporate/external call centers and satellite branches.

• Used individual as well as teamwork oriented skills and followed directions to complete tasks designated to me• Used financial analysis of credit card statements, etc. to determine artist profitability• Organized tour dates, tour marketing materials, etc. for artists/bands managed by the company• Observed professionals, listened in on phone calls, and gained valuable industry experience in a fast paced environment