Joaquim Felipe Melo Email & Phone Number

Vancouver, Bc, Ca

British Columbia, Canada

Vancouver, British Columbia, Canada

MOVA is the first CaaS (Credit as a Service) Financial Institution where companies and banks can create credit products for their customers, quickly and efficiently.In this role, I was responsible for developing and executing comprehensive go-to-market strategies, leveraging cutting-edge digital tools and technologies to enhance the customer experience, and streamlining operations to deliver seamless credit solutions. I focused on business-to-business sales, establishing and nurturing strong relationships with corporate clients and financial institutions to drive revenue growth and expand market share.Leading a high-performing sales team, I provided guidance, mentorship, and support to achieve and exceed sales targets while fostering a collaborative and results-driven team culture. My expertise in structured finance allowed me to design and implement innovative credit products, addressing the unique needs of each client and optimizing financial outcomes.I collaborated effectively with cross-functional teams, including product development, marketing, and customer service, to ensure alignment and achieve common goals. By implementing and refining robust sales processes, I improved efficiency, increased conversion rates, and enhanced customer satisfaction.Throughout my tenure, I identified and pursued new business opportunities, expanding MOVA's footprint in the financial services industry and driving sustainable growth. My contributions to the overall business strategy were based on market trends, customer feedback, and competitive analysis, ensuring MOVA's continued success as a leader in the CaaS industry.

Creation of the pre-sales and sales process and flow, pitch development, ICP and playbooks;Recruitment of the first commercial team and structuring teams into a scalable format;Enterprise, Corporate and SME team management (Daily meetings, 1:1, development and training);Participation in negotiations with strategic clients;Creation, monitoring and presentation of performance indicators. Creation of the first pre-sales and sales process and flow, pitch development, ICP and playbooks;Recruitment of the first commercial team and structuring teams into a scalable format;Enterprise, Corporate and SME team management (Daily meetings, 1:1, development and training);Monitoring negotiations with strategic clients;Creation, monitoring and presentation of performance indicators.

São Paulo, Brasil

Develop a new structure for the named accounts team, responsible for applying the pre-sales model in the Brazil structure as a global pilot;Participation and support in the design and execution of the strategy;Create, apply and train the Businesses Development Representative area;Management of representatives and BDR, with the aim of bringing know-brand restaurants to strategic cities;Sales training, negotiation and business development.

São Paulo, Brasil

Management of a team of inside sales salespeople; Coaching, development, and team support; Recruitment and selection of new salespeople; Motivation and guidance to ensure goal achievement as a team; My team achieved all sales targets during this period.

São Paulo, Brasil

Assisted expansion of new territories for Uber Eats; Prospected potential partners; Created partnerships with national restaurants; Ensured partner onboarding and first sales.

Responsible for selling financial services of payment solutions, such as point-of-sale terminals, e-commerce gateways that allow merchants to accept online payments, and mobile payments, to medium-sized companies in Brazil.Prospected and negotiated with new clients; Resulting in 30 new contracts per month.Overseeing the client base in the region of 3.53km² (area equivalent to Downtown Vancouver).Managing customer portfolios and after-sales support.Achieved the best seller position six times in one year.

Prospected, engaged, and negotiated with customers; Maintained average sales of 15 units/month.Awarded for best results among junior sales representatives in the region.Assisted the customer throughout the purchasing process by consultative sales, using the SPIN Selling techniques.Conducted after-sales customer care process to ensure satisfaction, increasing repeat sales.Processed wire transfers, cash payments, and financing; As per internal regulations.Ensured Toyota Sales Way quality standards; Followed all policies and procedures.

Master Of Business Administration - Mba

Pós-Graduação Lato Sensu, Estratégica

Bacharelado, Business/Commerce, General