Implemented sales, marketing, and strategic partnership functions for innovative healthcare technology startup.

Accountable for the service and delivery for Catalina’s U.S. Brand and Retail clients. Catalina’s brand partners represent a broad range of manufacturers, including more than 80 percent of the top U.S. CPG brands that promote across a network of 23k+ grocery, drug, and mass merchant Retail locations. Lead a workforce of 150+ employees, who are responsible for delivering billions of highly-targeted consumer offers that result in $400+ billion in annual retail sales utilizing Catalina’s proprietary in-store and digital marketing channels.

Recruited to rollout a Sales Enablement function to provide ~75 front-line sellers with customized insights, campaign designs and performance & measurement results for established and emerging US CPG brands. Sales Support team comprised of 6 Directors and 44 Business Consultants to support Catalina’s largest market. Model has proven successful and is now scaled across 2 additional markets covering 75% of Catalina’s revenues.

Lead Sales Operations, Strategy, and Account Management teams that provide insight, support and direction for 15 Account Executives to negotiate media plans for 200+ key accounts. Forecast, report and analyze revenues, costs and profits for six lines of business. Member of executive team that determines corporate direction on issues such as member base growth and acquisition, new product development, and supporting technologies in order to fulfill client obligations and achieve internal objectives. Aggregate sales pipeline, media proposals and booked sales into monthly, quarterly, and annual revenue forecasts for executive management.

Leader of start-up division to be sole provider of a turnkey advertising solution for the world’s largest home improvement retailer. Created and launched fully functioning business unit inside of ninety days. The launch included draft and agreement of contract terms; full technology platform design, build-out and audit; product specification and design of sales materials; creation of sales management tools; staffing and training of full client services and operations team that was responsible for trafficking, creative, web development, reporting, account management and billing. Reported to President of agency with dotted line to key management within The Home Depot. Post-launch duties included weekly sales updates to The Home Depot, assisting in closing client sales, managing team members responsible for delivering on client insertion orders and corporate revenue targets.

Key member of the team formed to execute the largest corporate expansion initiative in company history, reporting into the Executive Vice President of Corporate Strategy and Development. Developed the strategic marketing plan for the expansion of two core business units into the Northeastern United States. Identified target customers for each business unit and designed customer contact strategy that utilized multiple channel resources and marketing vehicles. Continued to manage e-commerce marketing programs during expansion initiative.

Manage multiple system implementation projects, ranging between 25 and 350 end users. Engage with clients’ project teams to determine business requirements, develop project timeline and deliverables. Schedule and oversee onsite client training and installation visits. Provide internal and external teams with project status reports. Post implementation point of contact for clients to report and resolve technical system issues. Lead system analyst team to address client needs during post implementation period. Set priority, agenda, and goals for team members. Serve as escalation point to assist System Analysts with imminent client system issues. Conduct regular meetings to inform client of issue resolution, ensuring that system programming fulfills documented design requirements.