Championed UX/UI design initiatives within ecommerce and SaaS applications for several long-term clientele from initial contact through production Direct the development of design projects from the ground up, enhancing client’s digital platforms and driving continuous improvements Cultivate and manage strategic client partnerships to create a solid client base and network Mentor and coach intern as well as collaborators on key communication tactics and best practices

AI-driven marketing platform that generates ads and landing pages based on a blend of brand voice, tone + manner, and audiences.

Designed motion guidelines specialized for design systems. Played a crucial role in the enhancement of the T. Rowe Price brand identity and user experience through seamless animations, motion graphics, and interactive elements. Translated complex ideas into visually engaging and user-friendly animations contributing to the overall success of products and services.

Spearheaded design of infrastructure to incorporate voice-enabled technology to achieve a wholesale digital experience, resulting in the modernization of workflow in 30 shops nationwideIdentified and generated key design features to remain up to date with industry trends Led junior designers to integrate VUI with GUI, leading to a 30% increase in delivery efficiencyUtilized knowledge of Agile methodologies while weaving in design thinking processes Delivered cost-savings through optimization of team software licensing and production of a new voice AI design system to enhance designer to development communications Allowed for 20% increase in customer satisfaction with the digital experience

Ortho, the first-ever voice assistant for the automotive aftermarket, empowers auto service shops and professionals to work more efficiently and drive more revenue.Through a portable, hands-free solution, Ortho delivers accurate data on command, in seconds, right in the bay. From torque specs to fluid types, measurements to maintenance intervals, Ortho is the easiest and fastest way to access hundreds of data points for nearly every car on the road. Just say “Hey Ortho,” and go.Ortho is part of RAIN Technology, Inc., a leader in voice technology software and product development.

Launched the user experience process for a SaaS-based product, strengthening design approaches throughout organization Established and managed the Tallo design system, maintaining accountability for key features and operational planning efforts Enriched user growth by 25% through development of a design system to improve designer to development hand-offs as well as designer onboarding functions

Called upon to lead and generate UX/UI ecommerce design experiences for top clientele Applied industry expertise to support two websites with design features including www.tappers.com (Shopify) and www.ergostylingtools.com (Shopify)

Worked with Kimball International to integrate several brands into one.

Recruited to pioneer UX/UI ecommerce design projects from concept to launch for www.biostime.us (Shopify) and www.suburbanriot.com (Shopify)Consistently followed up with individual clients to ensure fulfillment of design needs and expectations

Led design to build a new digital brand, app and platform for a fintech startup.• Designed new app to accompany web experience• Launched design direction through rapid prototyping

Handpicked to form cohesive branding message and digital presence for ESG fintech startup organization Worked collaboratively with creative teams and clients to achieve long-term objectives

Curated and spearheaded initiatives within SaaS healthcare services Secured baseline data and user requirements, creating continuous improvements and graphical elements

Led and directed design team in SaaS health care services• Practiced responsive web app for Software as a Service• Created native app design• Collaborated with research team to incorporate A/B testing outcomes into design decisions

Recruited to pioneer UX/UI ecommerce design projects from concept to launch for www.biostime.us (Shopify) and www.suburbanriot.com (Shopify)Consistently followed up with individual clients to ensure fulfillment of design needs and expectations

Led and produced UX/UI eCommerce design experiences from discovery to production.• Acted as designer and project manager• Held weekly design reviews with client• Introduced time-saving methods to improve client satisfactionClients worked with:www.modells.com (Salesforce)

Led and produced UX/UI eCommerce design experiences from discovery to production.• Acted as designer and team lead• Led weekly design reviews with clients• Introduced time-saving methods to improve client satisfaction and team efficienciesClients worked with:• www.worx.com (Magento)• www.healthycell.com (Shopify)• www.strikeking.com (Episerver)

Coordinated and led product-driven digital design services from discovery to production.• Introduced Lo-Fi/Hi-Fi rapid prototyping• Managed small team of designers to become efficient• Directed and produced video and multimedia assets• Collaborated with external agencies to maintain brand integrity• Incorporated 3D models to save photography costs