John Feuerstein Email & Phone Number

New York, NY, US

• Negotiate licensing terms and contracts for projects with annual values ranging from $200,000 to $10 million, alongside managing player marketing deals valued between $50,000 and $300,000, ensuring favorable outcomes.
• Direct partner and publisher interactions for concept revisions and approvals, coordinating NBA players’ appearances in up to 15 concurrent international digital projects across various platforms, including console.
• Pioneer the expansion of the licensing business by incorporating players’ likenesses and sponsorships across new and emerging platforms such as digital games, VR/AR, connected screens, out-of-home gaming, real-money.
• Source and execute valuable mobile game partnerships, evaluating opportunities to enhance the company's gaming portfolio and market presence.
• Guide the development and implementation of programming strategies, and foster collaboration with senior leadership to drive growth across gaming divisions.

Greater New York City Area

• Led negotiations and finalized key licensing agreements for content, expanding the network of creators and developers.
• Utilized expertise in complex legal and business matters to craft win-win contract solutions, aligning with partner objectives while advancing strategic corporate goals.
• Analyzed market trends to develop and execute actionable sourcing plans, ensuring alignment with evolving product landscapes and company objectives.
• Collaborated with cross-functional teams to define and implement go-to-market strategies, securing approval from internal leadership and ensuring cohesive execution.
• Maintained a deep understanding of the mobile gaming market, including competitor analysis and identification of new business opportunities, to inform regarding strategic decisions.

New York City

• Negotiated licensing project terms and contracts within a range of $30,000 to $2 million+ annually, ensuring alignment with strategic objectives and financial targets.
• Led cross-functional team collaborations to explore and pinpoint new media and gaming opportunities, including mobile gaming, AR/VR, location-based games, voice-activated products, and smart home technologies.
• Developed and refined creative concepts to align with the National Geographic brand and content standards, balancing originality with external ideas for coherence and brand integrity.
• Assessed and identified potential licensors, partners, and intellectual properties, coordinating closely with them to align IP interests with business unit strategies.
• Presented new concept pitches to licensors, including company overviews, research, product concepts, and business forecasts, in partnership with relevant business units.
• Managed pre-negotiation approvals involving finance and senior leadership, ensuring alignment on proposed terms before entering negotiations.

El Segundo, CA

• Managed full lifecycle Creative and Technical production of Virtual Reality software products: View-Master: Space, National Geographic Wildlife and Destinations. Managed a $1.2 million budget and 3 production teams in.
• Directed cross-functional teams in creative development, production, branding, localization, and QA, ensuring integrated project management and seamless execution.
• Oversaw the publishing process and provided live-app support for platforms including the iOS App Store and Google Play, maintaining high user satisfaction and performance standards.
• Managed strategic partnerships and engagements with notable entities like National Geographic, JPL, European Space Agency, Smithsonian Institute, and innovators in AR/VR like Google Cardboard and Vuforia.
• Led the creative vision and ideation process for new product development, positioning as a pivotal figure in pioneering innovative virtual reality experiences.

El Segundo, CA

• Managed development and production of “Digital to physical” software products which interfaced with Physical Toys.
• Collaborated with Board Game design teams to ideate and create digitally enhanced board game experiences for internal and licensed brands.
• Led critical inbound brand licensing and licensor relationship management, driving deal negotiations and management for numerous existing and new agreements in the toy and game sectors.
• Product Highlights: Minecraft Stop-Motion Movie Creator, Apptivity line of products, and Barbie Digital Makeover.

Mfa, Peter Stark Producing Program

Peter Stark Program - M.F.A Motion Picture Producing May 2009

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: WBRU-FM, Brown Daily Herald