Negotiate licensing terms and contracts for projects with annual values ranging from $200,000 to $10 million, alongside managing player marketing deals valued between $50,000 and $300,000, ensuring favorable outcomes for all parties involved.• Direct partner and publisher interactions for concept revisions and approvals, coordinating NBA players’ appearances in up to 15 concurrent international digital projects across various platforms, including console, mobile, out-of-home, and digital collectibles.• Pioneer the expansion of the licensing business by incorporating players’ likenesses and sponsorships across new and emerging platforms such as digital games, VR/AR, connected screens, out-of-home gaming, real-money gambling, fantasy sports, Web3, crypto, and blockchain executions.• Source and execute valuable mobile game partnerships, evaluating opportunities to enhance the company's gaming portfolio and market presence.• Guide the development and implementation of programming strategies, and foster collaboration with senior leadership to drive growth across gaming divisions.

Led negotiations and finalized key licensing agreements for content, expanding the network of creators and developers.• Utilized expertise in complex legal and business matters to craft win-win contract solutions, aligning with partner objectives while advancing strategic corporate goals.• Analyzed market trends to develop and execute actionable sourcing plans, ensuring alignment with evolving product landscapes and company objectives.• Collaborated with cross-functional teams to define and implement go-to-market strategies, securing approval from internal leadership and ensuring cohesive execution.• Maintained a deep understanding of the mobile gaming market, including competitor analysis and identification of new business opportunities, to inform regarding strategic decisions.

Negotiated licensing project terms and contracts within a range of $30,000 to $2 million+ annually, ensuring alignment with strategic objectives and financial targets.• Led cross-functional team collaborations to explore and pinpoint new media and gaming opportunities, including mobile gaming, AR/VR, location-based games, voice-activated products, and smart home technologies.• Developed and refined creative concepts to align with the National Geographic brand and content standards, balancing originality with external ideas for coherence and brand integrity.• Assessed and identified potential licensors, partners, and intellectual properties, coordinating closely with them to align IP interests with business unit strategies.• Presented new concept pitches to licensors, including company overviews, research, product concepts, and business forecasts, in partnership with relevant business units.• Managed pre-negotiation approvals involving finance and senior leadership, ensuring alignment on proposed terms before entering negotiations.• Oversaw the production pipeline for self-funded web and app projects, collaborating with external developers, and served as the internal lead for producing licensed digital and interactive experiences.

Managed full lifecycle Creative and Technical production of Virtual Reality software products: View-Master: Space, National Geographic Wildlife and Destinations. Managed a $1.2 million budget and 3 production teams in 2 countries.• Directed cross-functional teams in creative development, production, branding, localization, and QA, ensuring integrated project management and seamless execution.• Oversaw the publishing process and provided live-app support for platforms including the iOS App Store and Google Play, maintaining high user satisfaction and performance standards.• Managed strategic partnerships and engagements with notable entities like National Geographic, JPL, European Space Agency, Smithsonian Institute, and innovators in AR/VR like Google Cardboard and Vuforia.• Led the creative vision and ideation process for new product development, positioning as a pivotal figure in pioneering innovative virtual reality experiences.

Managed development and production of “Digital to physical” software products which interfaced with Physical Toys.• Collaborated with Board Game design teams to ideate and create digitally enhanced board game experiences for internal and licensed brands. • Led critical inbound brand licensing and licensor relationship management, driving deal negotiations and management for numerous existing and new agreements in the toy and game sectors.• Product Highlights: Minecraft Stop-Motion Movie Creator, Apptivity line of products, and Barbie Digital Makeover.