LEAD MICROSOFT SALES ESD, FPP, OEM IN THE REGION Lead Digital sales team for all English Caribbean & Dominican Republic

Responsible for the implementation and development of commercial strategies in Rep.-Dom. Design of sales and execution plans oriented to the existing distribution channels (Distributors, Retailers and Special Projects). Categories managed: Air Conditioner, Refrigerators, Washing Machine, Microwave, Televisions.Achievements:• Increase of 63% sales volume and 20% profit 2016 vs. 2015• Opening and development of new markets in HAITI• Management of special sales to hotels, condos• Design specific promotions for different trade channel• Design and execution of sales incentive plans for Disty and Retailers• Develop and maintain Win / Win relationships with CEOs, Directors, Managers, Supervisors, sellers

Development and implementation of commercial strategies in the Dominican Republic and the Caribbean Islands. Responsible for the design and execution of sales and marketing plans oriented to all distribution channels in the region (Down and Up the trade). Categories administered: Personal care, Small Appliances, Travel AccessoriesAchievements:• Increase of 35% average sales volume period 2011 - 2014• Opening and development of 12 new accounts in 8 countries• Responsible for the design and formulation of trading strategies, sales plans and regional marketing• Redefine the international pricing structure for distributors and retailers in the region.• Implementation and execution of regional campaigns adapted to local markets according to their budget, business development, strategic plan and market opportunities

Responsible for the implementation and development of commercial strategies and marketing for the entire Caribbean region. Responsible for the design and execution of sales and marketing plans oriented to all existing distribution channels (Down and Up the trade). Categories administered: Rayovac Batteries Personal care, Insecticides, small Appliances, Home & Garden, Auto Care.Achievements :• increase in 25% average sales volume YOY Period 2006 - 2009• Opening and development of 8 new accounts in 4 countries• Design and optimization of distribution process for all channels and trade marketing• Launch of new products related to the development of the business plan• Design of sales incentive plans for distributors, Retailers and sales representatives• Training Distributors, Managers, Supervisors, Sellers, Promoters and Merchandizers