John Giarrante Email & Phone Number

ShowMe Beverages is committed to building, Craft Spirits, IH THC, Craft Beer, Wine and NA brands in the MO marketplace

MJ Bevolution Inc - Beverage ConsultantsWe provide expert services to companies or individuals that would like to take an idea to concept to shelf. We take a disciplined stage gate approach to all of our projects. We provide the following servicesIdentification of Strategic Growth AreasConcept Exploration and DevelopmentPackaging DesignBrand Positioning Brand Strategy Brand MarketingDistribution StrategyProcurementInnovationBusiness Development

Established company from the ground up with full operational responsibilities of business. Developed and executed five-year business plan, set strategic direction of company, in addition to defining brand, advertising, CRM, and digital strategies. Spearheaded distribution strategy and led implementation in 10 key states; championed top-performing sales organization to manage wholesalers.• Grew company from zero to $500K in revenue in six months; on track to achieve $1M at end of first year.• Forged strategic partnerships to enhance portfolio and drive business with wholesaler network.• Created two sub companies to provide vertical integration and management of company owned brands and strategic partner brands, charged with managing logistics, sourcing, and distribution• Developed and implemented Spirits 101 training course for all distributor partners• Developed and Implemented 3 pillar communication strategy for core brands – Pillar 1) direct to distributor sales rep Pillar 2) direct to retailer Pillar 3) direct to consumer

Leuven, Be

Promoted to Bud Light Sr. Brand Manager with responsibility for Bud Light Brand Health and Share growth within the highly competitive premium light beer category. Accountable for delivering strategies to drive growth for Bud Light brand, a 40 million barrel brand and the #1 selling beer in the US. Coordinated all packaging innovation; identified and implemented packaging strategy for brand. Served on global, digital CRM team. Managed P&L for $350M marketing budget.• Instrumental as member of rebranding taskforce for Bud Light brand during packaging initiative.• Championed development and implementation of three-year Digital, Packaging, and Better World strategy for the Bud Light Mega brand.• Spearheaded and executed three-year Innovation strategy for Bud Light brand.

St. Louis, Mo, Us

Responsible for leveraging consumer and commercial trends to develop disruptive “new to the world” products and packaging for Anheuser Busch.Key Responsibilities:Led a cross functional team to develop and manage $1.5MM PURUS Organic Vodka BrandDeveloped consumer insights that drove the innovation, managed capital project, forecasted year-one sales, and managed media, sales, PR and promotion efforts to support the launch on a condensed timeline and budget.Worked with third party international suppliers in the development of liquid, packaging and marketing materials for consumer relevant brand. Partnered with Key National Accounts (Disney and Universal Theme parks) to gain distribution and features for Purus Organic Vodka. Conduct comprehensive analysis of category, competition, and brand on an ongoing basis.

Leuven, Be

Customer Marketing Manager, Central Region. Responsible for leveraging consumer and commercial insights to deliver relevant and effective marketing activities, tailored and prioritized to brand, market, channel and consumer opportunities in order to drive superior local activation.

Us

Trade Development Portfolio Manager Promoted to institute key processes, procedures, and cross-departmental process mapping. Responsible for implementation of distributor pricing strategies. Develop local tactical channel programming. P&L management. Appointed point person for Distributor/Supplier contract management. Work with Allied Domecq marketing personnel in bi-annual brand planning. Create fully integrated below the line marketing programs that tie into above the line consumer brand plans. Channel Sales Manager Spectrum DivisionDirect all facets of General Market on premise distributor sales. Responsible for $30 million sales territory. Recruit, manage, coach and develop 16 Sales Reps, 3 District Managers and 3 Key Account Managers. Develop and implement Hispanic and Urban market sales divisions. Analyze market sales trends and formulate On Premise General Market sales objectives. Identify, research, and build relationships with supplier partners.

Mount Vernon, New York, Us

Oversaw all facets of sales and marketing for leading tourist supplier to Jamaica. Managed P&L and $15M media budget. Recruited, trained, and developed 20+ marketing and sales personnel. Developed and implemented business development and PR strategies. Established lasting relationships with strategic alliance partners. Orchestrated multiple key training initiatives related to career development, process map production, consumer marketing, and financial analysis.• Maximized business development efforts by leading wide-scale restructuring of Sales and Marketing department to effectively segment functions and target consumer/trade markets.• Recovered $200K in accounts receivable by successfully negotiating major vendor contract.

London, Gb

On Premise Channel Marketing ManagerManaged strategic national channel and business development across all brands. Developed and implemented organization-wide, customer-centric channel segmentation platforms. Established and cultivated strategic channel partnerships and client relationships. Developed and implemented organization-wide sports marketing strategy and negotiated related contractsBrand Marketing Manager, High-Energy & Rum Portfolio Directed development and implementation of national and regional brand promotion initiatives. Oversaw management of $130 million brand P&L and shared accountability for $16 million marketing budget. Led national programs for two high-energy brands (Black Haus and Rumple Minze). Managed marketing and brand development for Jose Cuervo tap systems and stadium program. Channel Marketing Manager for Jose Cuervo Tequila. Researched, managed, and measured effectiveness of advertising and creative agencies

Bachelor Of Arts (B.A.), Marketing, Radio, Tv, & Film

Marketing

Education record