- Utilized Nielsen retail scanner data to create a competitive flavor map, pinpointing product innovation in the market to derive new SKU insight in Bigelow’s herbal category. - Created database of Bigelow Tea’s top 25 retailers’ social media initiatives and offered recommendations on how the national Bigelow sales team can better partner with those retailers and leverage those efforts. - Managed high school intern – coached her in organizing large volumes of competitors’ social media data and analyzing their initiatives. - Participated in corporate retreat to rebrand Bigelow and reaffirm its position as the market’s No. 1 specialty tea.