Jeff Fine Email & Phone Number

Chicago, Il, Us

New York, Ny, Us

Measurement Lead for a portfolio of pharmaceutical and wellness clients, encompassing media (television,display, social media, paid search), web analytics, CRM and activation. Campaigns span retail marketing, disease state awareness, clinical trial recruitment, new patient acquisition, HCP (physician) marketing, and influencer marketing. Projects include measurement frameworks, media optimization and measurement, forecasting, A/B testing, website analysis and optimization, dashboard development and data management. Strategic partner to media leads, account leads, and data engineering. Participated in multiple new business awarness. Onboarded multiple new clients to agency. Directly manage 2 managers and dotted line 2 additional managers. Relaunched Measurement Learning & Development program. Lead Measurement Team Culture Committee.

Chicago, Il, Us

• Strategic & Client Leadership: Analytics Lead for FCB’s largest account for B2B/B2C retail client. Lead team of 6 analysts across television, online video/paid social, website development/UX, CRM, enterprise marketing, and product marketing. Cross functional, senior level client facing role partnering with Account Directors, Creative Directors, UX Architects, Strategists, Developers, and Project Managers. • Data Driven Business Impact and Results: Projects include media optimization and measurement, forecasting, A/B testing, website optimization, syndicated research, dashboards, and competitive intelligence. Partnered with and managed external data science resources to build market-level sales forecast for client. Created segmentation of behavioral, demographic, and consumer data to inform GTM strategy for new product launch (successful launch during Super Bowl). Created A/B marketing test plans to improve customer engagement (and reduce customer churn). Partnered with creative, account and strategy to identify cross-sell and upsell opportunities to increase average order value. Partnered with client’s MMM and MTA vendors on measurement. •Company Leadership & Service: Lead Analytics team Learning & Development curriculum and training. Lead Agency-wide DE&I Committee on Career Development.

Lake Forest, Illinois, Us

Analytics Leadership: Led the Advanced Web Analytics Team for Grainger, The Advanced Analytics team was dedicated to support the CPO in developing data-driven solutions for Grainger’s most complex ecommerce business problems. Supervised 3 masters level analysts. Consumer & Marketing Insights: Hands on role included executing in-depth analysis of customer experience integrating complex data sources including 1st and 3rd party data. Developed strategies to drive new customer acquisition and improve customer experience. Projects include A/B testing, customer profiling, voice of customer analysis, segmentation, marketing strategy, merchandising improvements. Developed cross-channel measurement framework to quantify the value of Grainger’s app. Identified cross-sell and upsell opportunities to grow average over value (AOV). Partnered with finance on modeling and valuation of engineering projects. Wrote business requirements for click-stream model in Snowflake, partnering with Engineering and Marketing Technology. Partnered with Data Science team to test and validate website algorithms. • Technical Partner: Collaborated with finance, product management, data science, data engineering, software engineering, operations, marketing technology.

New York, Ny, Us

•Leadership & Management: Recruited as Boston analytics lead for boutique performance media agency. Cross functional, senior level client facing role partnering with Account, Media and Strategy leads in matrixed organization. Recruited, hired, on-boarded, and mentored analytics. Participated in new business pitches. • Marketing Strategy & Client Growth: Oversaw media analytics engagements for a portfolio of 6 retail clients ($100 mm in media spend) including measurement plans, media optimizations, dashboard development, test design and analysis. Used data-driven insights to inform and influence client marketing strategy. Developed Bayesian measurement methodology. • Technical Partner and Data SME: Collaborated with data engineering on automation, data flow and data governance between clients, vendors, and agency for Azure data warehouse. Wrote technical requirements for data model (Azure) as well as requirements/business rules for data pipelines between clients/vendors/agency.

Chicago, Illinois, Us

• Leadership: Recruited to establish and lead the Analytics Practice as Eicoff’s first director of analytics. Over 6 years, I grew the team 5x to full-service analytics team including measurement and reporting, dashboard development, media optimization, attribution and competitive intelligence. Developed and sold revenue-generating analytics offerings • Technical Expertise: Conceptualized, architected and implemented online dashboard reporting platform for agency (Tableau and MYSQL/AWS). utilizing 50 dashboards, 20 clients, $400MM+ in media. Managed Tableau environment (permissions, user access, vendor relationship). Developed proprietary cross-channel media measurement framework. Developed and implemented measurement and testing strategies for clients.

New York, Ny, Us

Senior Consultant (Senior Manager) promoted to Associate Director in 2011.Lead analyst on digital media clients in display, search, social and website development

Ab, Applied Mathematics

Ms, Engineering