A strategic marketing professional with over 15 years of experience in retail destinations, consumer-centric marketing and diverse brands' partnerships across industries to drive desired branding, market awareness, footfall, engagement and conversions.Proficient in ideation, strategy formulation, and successful go-to-market strategy execution. Possesses comprehensive skill set in 360-degree marketing, including digital, e-commerce, omnichannel, ATL and BTL media, CRM/loyalty programs, branding, content, PR, communications, events and campaigns.Highly committed, creative and with strong business acumen to steer sustainable business growth.
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Sales & Marketing Manager (Lead)Tcl Electronics Singapore Dec 2021 - Mar 2024Singapore
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Ecommerce EntrepreneurSelf-Employed Jun 2020 - May 2022
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Head, Group Marketing Communications (Retail Malls)Singapore Press Holdings Jul 2018 - Mar 2020 -
Strategic Marketing Manager - Sph Reit Management Pte LtdSingapore Press Holdings Mar 2017 - Jul 2018 -
Senior Manager, Marketing Communications - Sph Retail Property Management ServicesSingapore Press Holdings Apr 2016 - Mar 2017 -
Marketing Communications Manager (Retail Malls)Apm Property Management Pte Ltd May 2010 - Mar 2016 -
Senior Manager, Corporate & Marketing CommunicationsWorkforce Singapore Jun 2009 - Apr 2010 -
Assistant Manager, Marketing Communications (Retail Malls)Far East Organization May 2008 - Jun 2009 -
Assistant Manager, Advertising & Promotions (Retail Mall)Marina Center Holdings Sep 2005 - May 2008
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Senior Executive, Advertising & PromotionsMarina Center Holdings Sep 2004 - Aug 2005
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Executive, Advertising & PromotionsMarina Center Holdings Dec 2002 - Aug 2004
Frequently Asked Questions about Jeff Khoo
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Jeff Khoo's current role is Live and breathe marketing to ignite brand connection with consumers. Aspiring to mold possibilities into realities, and beyond..
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