Jean-Francois Lavigne Email & Phone Number

Longueuil, Qc, Ca

Montréal, Québec, Ca

- Lead the Sid Lee digital creative team, crafting digital experiences that are both emotionally resonant and user-centric.- Manage design initiatives from concept to completion, encompassing research, strategy, product definition, and technological integration.- Lead and mentor a multidisciplinary team of designers, researchers, strategists, and creative technologists, fostering innovation and collaboration.- Champion the adoption of cutting-edge technologies like Artificial Intelligence, Augmented Reality, and ambient interfaces.- Maintain a forward-thinking approach, staying abreast of the latest technologies and design trends to continually evolve our creative practices and offerings.- Build strong client relationships and actively contribute to new business development, enhancing Sid Lee’s market presence and growth.

Beirut, Beirut, Lb

As the User Experience Lead at Bookwitty, an international retail website, my responsibilities included:- Leading user experience efforts for the platform- Working with cross-functional teams to identify and prioritize user needs and to develop solutions- Conducting user research and usability testing to inform design decisions- Defining and maintaining the overall design system and user interface guidelines for a consistent user experience- Collaborating with the marketing team on customer engagement and retention strategiesUsing data-driven and customer-centric approaches to deliver a high-quality user experience for our global audienceBookwitty used English-language content marketing to attract customers and featured a wide range of editorial content, including book lists that highlighted titles for sale and were often related to current events or specific subject areas. This content helped to drive sales and engage customers on the platform.

Montreal, Qc, Ca

Lead a multi-disciplinary team to create engaging user experiences that deliver on the Nex Band promise to be an ambient notification wearable and a remote control for IoT devices.

Montreal , Québec, Ca

Through recruiting, hiring and mentorship, I grew the User experience and Research team from 3 to 21 practitioners. Led the team that defined the strategy and the user experience of numerous websites and mobile applications used by millions of people in Quebec including: Videotron.com and illico (Web/Tablet/Mobile), Jean-Coutu, Archambault, The Montreal International Airport, Le Journal de Montreal, TVA Sport, Bombardier Recreational Products (BRP) and Hydro-Quebec. I am privileged to have had an impact on the majority of Nurun’s large scale projects in Montreal and as a user experience expert, I also contributed to various projects across Nurun’s global network, acting as a consultant for leading clients around the world such as Sony, L’Oréal Paris, Michelin, Tag Heuer and The Coca-Cola Company.

Montreal, Quebec, Ca

Design of websites, microsites, banner advertising and email campaigns for clients such as Best Buy and Future Shop. User experience for a social network about self-improvement and mental health.

Design and development of the ecommerce website and the underlying technology that allows Alphakid to print personalized children books and audio CDs on demand.

Worked for agencies and clients building websites for B2C and B2B companies. Starting as a front-end engineer I eventually turned my focus to user experience and immersed myself in my passion for human-computer interaction.