John Florek Email & Phone Number

Remote

Chicago, Illinois, United States

Provided creative leadership and vision across multiple accounts responsible for development and execution of fully integrated campaigns (TV, Social, Digital, Experiential, Branded Content, Promotions, internal corporate initiatives) for brands including Dixie, Pedialyte, Lurie Children’s Hospital, Dunkin and AlconKnown for earning trust and establishing highly collaborative relationships with critical decision-making clients at all levelsPartnered closely with strategy, account and client to rebuild brand strategic foundations from the ground up, with significant time spent crafting language for brand pyramids/BIMs/internal sell-in decksBuilt a creative team culture with empathy as a foundation, placing high value on diversity, collaborative problem solving, work/life balance, and the consistent reminder to “Be the most curious people in the building.”Consulted with clients on ways to enhance their internal company culture through the values of the brands they manageHonored as Effie Finalist in the Social Good category for campaign/activation “What Can Dixie Take Off Your Plate?” (highest consumer engagement in the 100+ year history of the brand)Acted as inter-agency creative lead providing feedback on brand expression/execution to partner agencies, maintaining continuity of creative expression and brand purpose across all touchpointsLed brand ID, packaging design and campaign development for the launch of new products including Pedialyte Sport - Pedialyte’s first product formulated for active adultsCollaborated with Arc executive leadership to reinvigorate the agency brand expression internally and externally, including development of look/feel, voice/tone and agency environmentCo-led development and launch of a completely reimagined Arcww.com experienceChampioned diversity, equity and inclusion in our industry as a member of the leadership team for “Create Greater Than” - Leo Burnett’s for-employees-by-employees empathy and allyship engine

Chicago, Il

Identified the need for an emerging tech subject matter expert and partnered with executive team to define and pilot this new creative leadership role focused on innovationEssentially the curiosity engine of the creative dept, responsible for collaborating with all accounts and creative leaders across the agency — sharing knowledge, inspiring new thinking, prototypes and identifying proactive opportunities to grow businesses through innovationWith a “team” of just myself and a Senior Art Director with no innovation experience, learned on the fly to developed functional prototypes for client presentations and new business pitches spanning AR, VR, Voice Assistant interaction, projection mapping, robotics and bespoke mobile appsActed as agency creative liaison for collaboration with tech partners including Facebook/Oculus, Google/Youtube, Adobe and SnapchatEarned an invitation from Oculus and St. Jude Children’s Research Hospital to present our solution to the “VR for Good” challenge before a live audience at Cannes 2019, garnering global recognition for Arc innovationConceived and executed internal innovation contests and showcases to give agency employees tangible ‘maker’ experience with key emerging technologiesPartnered with Leo Burnett futurists to curate, maintain and provide client tours of the joint Leo Burnett/Arc innovation labAttended industry events and conferences (SXSW, CES, Augmented World Expo, Cannes) presenting key learnings to clients and quarterly internal all-agency or all-department meetings

Chicago, Illinois

Creative Lead for the MillerCoors account managing a small, scrappy team to create meaningful consumer experiences at events and on-premise for Coors Light, Miller Lite and specialty brandsOperated as a principal point of contact and collaborator with key brand and channel clients, partnering to define and execute national field/distributor on-premise engagement strategy

Chicago, Il

Creative Lead for MillerCoors’ “specialty brands” including Foster’s, Molson Canadian and Smith & ForgeIn partnership with Account Director, brokered and nurtured a multi-year award-winning relationship between the Foster’s brand and men’s health charity, MovemberRedefined the Molson brand from the ground up for the US market including foundational strategy, brand identity, retail presence, social media community engagement and experiential activation

Miller High Life, MGD 64, Molson Canadian, Foster's, Miller Chill

Crafted TV, digital and experiential campaigns for Nintendo and Kellogg’sPresented work directly to Nintendo C-Suite (once sold a campaign to Nintendo North America President Reggie Fils-Aimé in his hotel room while he scrambled around the room preparing for a keynote speech at a critical developer conference…)

Raytheon (MathMovesU.com), Kellogg's (Cheez-It, Eggo), Metromix, Visa, Capital One, Purina (Beneful)

McDonald's, Miller Lite, Miller Genuine Draft