Leading the Consumer division P&L to accelerate Straumann's $3bn revenues via digital marketing, GenAI, eCommerce and retail channel growth across oral health, beauty and wellness ► Running the Straumann Consumer division P&L across organic and M&A paths ► Chairman of the Board for Anshin, applying adaptive governance across the business to reach strategic objectives and 2024 EBITDA outperformance to budget.► Building out end to end next generation ML and Gen AI consumer experiences inc build and buy capability deployment► Deploying a consumer Marketing Services agency across customer segments to build awareness and patient conversion► Member of the Executive Management Board

Provided strategic advice to True. portfolio companies including Bleach London, Shameless and Warpaint. ► With Bleach London, assessed US shopper opportunities across Walmart, Target and Amazon to drive retail shelf distribution growth before extending into UK with Boots, Superdrug and other major retailers.► With Shameless Pets, assessed consumer journey opportunities per retailer, to inform product development, brand messaging and channel expansion priorities

Led Hilding's online priorities in our mission to Improve Lives through Sleep.► Built out a multi brand hub in Copenhagen, employing a disruptive, remote recruiting model using cause-based messaging to hire A team talent from zalando, Kayak, Ikea, H&M, BCG, Sonos etc covering mass, premium and luxury ► Launched a breakthrough product range in <12 months through consumer signals, besting the No.1 market leader in Europe by bringing provably better sleep quality► Activated a Sleep data ecosystem, enriching consumer Sleep profiles, patented Smart products and services through partnerships and new ventures

Shaped Coty's $9bn global growth and eCommerce agenda across a 70+ brand portfolio inc Gucci, Burberry, Calvin Klein, Hugo Boss, Covergirl and Wella via 3 major pillars:► Led Coty's global digital transformation across 3 divisions through new capabilities including new agile ways of working, talent and tech through build/ buy/ ally decision making, and an end to end MarTech capability suite that translates consumer journey touchpoints into more intelligent brand decision making► Disrupted the marketing ecosystem using data science to better shape consumer intelligence, creative development, Influencers and media mix optimization across priority channels and digital platforms to drive market share growth► Drove eCommerce revenues by 2.5X globally, including DTC and reframing global retailer partnerships across omnichannel end to end user journeys (trending Augmented Reality (AR) looks, AI driven conversation assistants) to build digital category captaincyPositioning of unique Beamly capability suite as Coty digital core to accelerate pace of Coty Digital transformation including dedicated digital swarm teams across top 5 markets by revenue

CEO of award winning MarTech company sold to Coty in 2015, then achieving EBITDA profitability with $130m+ in global revenues across beauty, fashion, entertainment and retailer customers via 2 major functions and 200+ people:Firstly, a dual track agile B2B2C Martech talent network, discovering and delivering across 3 product Tribes using JTBD to deliver disruptive capability in data driven consumer experiences. Focus over 2 years on driving profitable eCommerce growth through retailer specific 'flywheels' connecting website data with end to end marketing activation via various ML AI models inc Bayesian and boosted tree.Secondly, an integrated Marketing & eCom funnel management system; Marketing Science, creative development, media activation (social, search and programmatic) to drive omnichannel sales conversion using feedback loop optimization. An incubator for start ups looking to benefit from the above.Prior to acquisition by Coty in September 2015, Beamly/ zeebox was a leading social discovery and engagement platform, previously owned by Comcast, NBCUniversal and Viacom in the US, BSkyB in the UK, and Network TEN in Australia as the social discovery platform for TV.Promoted from US Managing Director to global CEO to lead the acceleration of global content and product teams towards dedicated B2B2C mission in New York and London.

Backed by Comcast, NBCUniversal and Viacom in the US, BSkyB in the UK, and Network TEN in Australia as zeebox, the social discovery platform for TV.Led transition from zeebox social discovery roots to become the leading social and content network for TV fan communities raising US business monthly uniques by >300% and shaping 14m MAUs (uniques) globally.Lifted in app frequency use by 9X to 30 sessions per week for priority segments through transition to 24x7 experiences Led monetization product evolution and execution across channel and partners including Fox, Discovery and HBO.

Overall head of Marketing & New Products in defining and prioritizing marketplace opportunities and translating these into an ongoing suite of capabilities to best serve 40,000+ brands by category (Auto, CPG, Finance, Health etc) across the US footprint translating their brand purpose into effective marketing campaigns and new product activationMajor priorities included cross platform audience measurement including STB data for live, On Demand and DVR as well as defining and launching new marketing mix products across linear, iTV, VOD and online.

Leader of Strategy & New Products group, reporting to the President of Media Sales on future state definition and execution across new products and go to market operating models including 3rd party commercial deals, capability ownership paths and financial realization. Tasked with building and growing a Strategy & New Products team that proactively defined and addressed marketplace opportunities through consumer, competitive and adjacent capability building with focus on Consumer Goods, Retail, Finance and Automotive segments

Global head of digital strategy and transformation consulting in Media & Entertainment with accountability for business development and building of media, broadband and retailers in digital transformation and launch. Multi year transformation partnerships included up front scoping to design and delivery across major Hollywood studios, global media conglomerates and leading US retailer integration.

Division lead in First Phase services for the analysis and design of transformation programs for leading wireless and wireline providers across Europe

Strategy Manager for cross European and US ventures & IS restructuring► Reported to members of European Board in managing and prioritizing B2C & B2B projects in Europe, US & Latin America across Pepsi, Fritolay & Tropicana divisions.► Managed team who developed a $12 million business case for European IS integration.

► Path to Profit, European lead for research analysis offering across top 5 major European industry accounts; London & Paris► Team manager across First phase enegagements in the telecoms and retail space

Management Consultant in telecoms and financial services division