Jennifer Fourman Email & Phone Number

Midwest Zone, Columbus, Ohio

Worked in team that launched the first Sony shop-in-shop concepts (vendor pads) in partnership with national and regional accounts while further defining best practices for national implementation.Developed and executed sales and marketing strategies and technical sales training programs, across key national and regional accounts, including Best Buy, Magnolia Design Center, Costco, and Sam’s Club. resulting in year over year increased profitability, marginal profit, and market share growth. Grew regional sales by 115% in first 30 days, sustained $20M in annual sales and captured $144M in total sales over 30 quarters.

Mid Atlantic Region, Cleveland & Columbus Markets

Selected by leadership to participate in the Vanguard program to turnaround the sales organization from a “sell-in” to “sell out” platform. Led the program that serviced the top-producing national account Best Buy stores in Cleveland and Columbus, accounting for $20M in annual sales.

Cleveland, Ohio, United States

Conducted formal training geared towards retail sales associates on Sony Home Audio & Video products in Best Buy & regional accounts in the Cleveland, Akron, & Columbus. Coordinated all aspects of the client’s in-store presence, including coverage modeling, resource & sales support in the market.

As vice president education, I am responsible for providing and maintaining the positive environment and the programs through which members can learn and grow.

Led a team of 9 Product Specialist with coverage in 17 states on weekly job tasks. Assembled and edited weekly team reports for Sales and Marketing Division. Trained new hires and traveled to teammates areas to aid in key dealer training and events.

Served as a Subject Matter Expert (SME) on wide variety of Pioneer products, creating enthusiasm and developing brand awareness by demonstrating to and training resellers and consumers. Provided advice to the company’s Corporate Offices and Zone Sales Director regarding regional trends, competitive brand strategies, technologies and other information critical to Pioneer profitability. Coached store owners and buyers on new product lines and sales techniques, making routine Q&A appearances at reseller storefronts.

I worked this commissioned retail position throughout college, transferred one summer to work at a Pittsburgh store location. Appointed Department Trainer responsible for training new hires.

Ba, Mass Communications

Activities and Societies: Graduated Cum Laude, Golden Key Honor Society

As, Business Adminstration

Activities and Societies: Deans Honor List: 1993, 1994, 1995