Joseph Frezza Email & Phone Number

Clinton Township, Michigan, Us

Plymouth, Michigan, Us

➤ Leading concept development and execution of creative campaigns on various digital and traditional platforms➤ Producing and directing video ad campaigns to nearly double cold call conversion for sales➤ Producing instructional video content for a business management portal, reducing help calls by over 75%➤ Leading and managing a complete redesign of a Tier 2 supplier website to improve OEM brand alignment, rewriting all copy for improved SEO to double customer site traffic over a 12-month period➤ Applying best practices in delivering content through 9 social media accounts for 3 individual franchise businesses➤ Writing all marketing copy while directing the design and development of client websites from concept to launch➤ Creative Directing projects for web, video and print advertising in a deadline-driven environment➤ Creative Direction of retail catalog covers including model casting, art direction and photoshoot production➤ Maintaining consistent creative quality while editing and overseeing other post-production activities for video case studies➤ Performing client account management while offering successful strategic consultation➤ Budgeting, scheduling, and tech scouting for video projects

Clinton Township, Michigan, Us

➤ Collaborated with leadership and product teams while mobilizing a team of 7 to develop an ongoing webinar series ➤ Supervised copywriting teams to create blog articles, executive newsletters, case studies and press releases.➤ Hired, onboarded, and supervised a team of outside blog copywriters for marketing message and SEO optimization➤ Edited blog copy, site copy and YouTube video descriptions for targeted SEO keywords and increased views by 67%➤ Established a press outreach team to increase coverage of company press releases, webinars and product launches➤ Applied digital trend research in developing, writing, art-directing and distributing all marketing videos and other assets➤ Offered consultation and other assistance to team members and executive staff for outward-facing communications➤ Delivered multiple qualified leads to sales from each campaign marketing event➤ Analyzed marketing and website click conversion rates ➤ Established and tracked marketing KPIs and ROI

Clinton Township, Michigan, Us

➤ Wrote and edited technical instruction video scripts for FCA, Mazda Europe, Ford Special Projects, and Uconnect➤ Led strategic brainstorming sessions with other marketing team members to produce new, innovative ideas➤ Developed a Brand Voice document for use on the copywriting team and marketing projects➤ Produced award-winning work for Uconnect and the 50th Anniversary Ford GT as part of the creative video team➤ Wrote all marketing materials including all corporate website content, print advertisements, and social media content➤ Senior Copywriter on video teams whose output garnered 7 industry awards➤ Researched industry-related topics and interviewed thought leaders or subject matter experts by phone and in person

Beverly Hills, Michigan, Us

➤ Wrote and edited script copy for cross-functional teams to produce FCA and Mazda Europe video content➤ “Tanslated” engineering data and technical authoring copy into clear, concise end-user instruction➤ Collaborated with leadership and design teams to create marketing print ads ➤ Interviewed executive leadership to produce globally distributed press releases➤ Met with clients to understand each individual client tone, message, and customer persona➤ Aligned copy with individual client voices to ensure brand alignment for each

Greenwich, Ct, Us

➤ Contributor – Shindig Magazine, London, UK – 08/2020 to present➤ Creative Director (Freelance) – Detroit, MI – 01/2001 to 09/2016➤ Non-Linear Video Editor and Assistant Editor – Detroit Medical Center, Ringside Creative