Jeff Friedsam Email & Phone Number

Palo Alto, CA, US

Responsible for driving product direction for TruU’s Identity Platform, a system that leverages AI and Machine Learning to continuously identify users though a mix of behavioral and biometric signals to make real-time access decisions seamlessly and securely for physical and digital assets.

San Francisco, California, US

• Managed a team of Product Managers responsible for Centrify’s IDaaS and EMM products.
• Increased revenues 20x in 4 years while delivering a product that was recognized as a Leader in the Gartner Magic Quadrant for IDaaS and the Forrester Wave for IDaaS.
• Managed the development of core features and functionality to address the needs of Centrify customers and OEM partners.
• Educated sales teams and customers on new features through blogs, webinars and training sessions

US

• Increased mobile app partnerships by over 700%, to provide critical business capabilities (e.g. secure e-mail, document viewing and editing, sync, CRM, productivity and communications) to MobileNow customers.
• Launched the AppSense Mobile App Partner Portal to simplify and expedite the onboarding of new mobile app partners, and to better manage existing partners.
• Performed build vs. buy analysis to determine the best approach to add document viewing and editing capabilities to AppSense’s mobile products.
• Led negotiations to license software to add document viewing and editing capabilities to AppSense’s mobile products.

Redwood City, CA, US

• Managed development of both client-side and server-side features to meet the needs of MokaFive customers and prospects.
• Launched MokaFive Suite Service Provider Edition to provide a platform for MSPs to offer desktop as a service.
• Trained Direct Sales team, and channel partners on MokaFive product, positioning and competitive differentiation.
• Created and delivered collateral and tools to assist in the sales process, including: TCO model, corporate presentation, white papers, data sheets and case studies.

Redwood City, CA, US

• Developed channel program, and explored opportunities to improve the product through technology partnerships.
• Signed several channel partners, including the company's largest revenue generating partnership as an OEM for Tachibana Eletech, a subsidiary of Mitsubishi Electric Corporation in Japan.

San Jose, CA, US

• Created strategic partnership with Salesforce.com to increase sales in Cisco Unified Communications (VOIP) by integrating Cisco’s telephony platform with Salesforce.com’s on-demand CRM.

San Jose, CA, US

• Served as product manager for E-Marketing; designed and managed majority of Cisco's CRM suite (i.e. planning, execution and response management applications).
• Led the initiative to standardize all of global E-Marketing on one platform. Created decision criteria that made it possible to gain agreement across an International team of business owners. Acknowledged for affecting.
• Drove the development of the GIST (Global Intelligent Survey Tool) from an idea to a fully implemented tool used by the global marketing organization. Recognized for improving customer insight by enforcing marketing.

Pasadena, CA, US

• Evaluated business opportunities and made recommendations on starting new businesses.
• Worked with operating companies to build relationships with customers and to create strategic partnerships. Advised operating company CEOs on investor presentations and materials.

US

Mba, Marketing And International Business

Ba, International Political And Economic Relations

Education record

Education record