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Technically astute and business-savvy professional with over 25 years experience in high-tech, combining background as an analyst and business development executive with over 15 years in product management. Spent the last nine years developing market leading products in Identity. Brings an analytical approach to product management making it possible to turn vision into successful products.A natural leader who is equally comfortable speaking with customers (from technical decision makers to C-level executives), and leading a team of Engineers on product development. Gifted at simplifying complex problems and“speaking the language”of both business and technical audiences. Excels in bringing products to market quickly to address the needs of customers, partners and prospects.Specialties: product management, agile software development, identity and SaaS
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Vp Product ManagementTruu, Inc. Jan 2018 - PresentPalo Alto, Ca, UsResponsible for driving product direction for TruU’s Identity Platform, a system that leverages AI and Machine Learning to continuously identify users though a mix of behavioral and biometric signals to make real-time access decisions seamlessly and securely for physical and digital assets. -
Senior Director, Product ManagementCentrify Corporation Feb 2014 - Jan 2018San Francisco, California, Us• Managed a team of Product Managers responsible for Centrify’s IDaaS and EMM products.• Increased revenues 20x in 4 years while delivering a product that was recognized as a Leader in the Gartner Magic Quadrant for IDaaS and the Forrester Wave for IDaaS.• Managed the development of core features and functionality to address the needs of Centrify customers and OEM partners.• Educated sales teams and customers on new features through blogs, webinars and training sessions -
Business Development DirectorAppsense Mar 2013 - Nov 2013Us• Increased mobile app partnerships by over 700%, to provide critical business capabilities (e.g. secure e-mail, document viewing and editing, sync, CRM, productivity and communications) to MobileNow customers.• Launched the AppSense Mobile App Partner Portal to simplify and expedite the onboarding of new mobile app partners, and to better manage existing partners.• Performed build vs. buy analysis to determine the best approach to add document viewing and editing capabilities to AppSense’s mobile products.• Led negotiations to license software to add document viewing and editing capabilities to AppSense’s mobile products. -
Sr. Director, Product ManagementMoka5 Apr 2009 - Jan 2012Redwood City, Ca, Us• Managed development of both client-side and server-side features to meet the needs of MokaFive customers and prospects.• Launched MokaFive Suite Service Provider Edition to provide a platform for MSPs to offer desktop as a service.• Trained Direct Sales team, and channel partners on MokaFive product, positioning and competitive differentiation.• Created and delivered collateral and tools to assist in the sales process, including: TCO model, corporate presentation, white papers, data sheets and case studies. -
Director, Business DevelopmentMoka5 Aug 2008 - Apr 2009Redwood City, Ca, Us• Developed channel program, and explored opportunities to improve the product through technology partnerships.• Signed several channel partners, including the company's largest revenue generating partnership as an OEM for Tachibana Eletech, a subsidiary of Mitsubishi Electric Corporation in Japan.
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Marketing Manager (Business Development)Cisco Systems, Inc. Jun 2006 - Aug 2008San Jose, Ca, Us• Created strategic partnership with Salesforce.com to increase sales in Cisco Unified Communications (VOIP) by integrating Cisco’s telephony platform with Salesforce.com’s on-demand CRM. -
Marketing Manager (Operations)Cisco Systems, Inc. Nov 2001 - Jun 2006San Jose, Ca, Us• Served as product manager for E-Marketing; designed and managed majority of Cisco's CRM suite (i.e. planning, execution and response management applications).• Led the initiative to standardize all of global E-Marketing on one platform. Created decision criteria that made it possible to gain agreement across an International team of business owners. Acknowledged for affecting such a significant change, leading a global team and for saving substantial marketing dollars.• Drove the development of the GIST (Global Intelligent Survey Tool) from an idea to a fully implemented tool used by the global marketing organization. Recognized for improving customer insight by enforcing marketing best practices of progressive profiling.
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Director Of Strategic DevelopmentIdealab Nov 1999 - May 2001Pasadena, Ca, Us• Evaluated business opportunities and made recommendations on starting new businesses. • Worked with operating companies to build relationships with customers and to create strategic partnerships. Advised operating company CEOs on investor presentations and materials. -
Senior Product ManagerOn Command 1998 - 1999Us -
Director Of Operations And Product DevelopmentBuymedia, Inc. 1996 - 1998
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AnalystRobertson, Stephens & Company 1992 - 1994
Jeff Friedsam Skills
Jeff Friedsam Education Details
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Nyu Stern School Of BusinessMarketing And International Business -
University Of MichiganInternational Political And Economic Relations
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Sycamore High School
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University Of Michigan
Frequently Asked Questions about Jeff Friedsam
What company does Jeff Friedsam work for?
Jeff Friedsam works for Truu, Inc.
What is Jeff Friedsam's role at the current company?
Jeff Friedsam's current role is VP Product Management at TruU, Inc..
What is Jeff Friedsam's email address?
Jeff Friedsam's email address is fr****@****ail.com
What is Jeff Friedsam's direct phone number?
Jeff Friedsam's direct phone number is +165026*****
What schools did Jeff Friedsam attend?
Jeff Friedsam attended Nyu Stern School Of Business, University Of Michigan, Sycamore High School, University Of Michigan.
What are some of Jeff Friedsam's interests?
Jeff Friedsam has interest in University Of Michigan, Golden State Warriors, San Francisco Giants, Startups, Michigan Football, Virtualization.
What skills is Jeff Friedsam known for?
Jeff Friedsam has skills like Strategic Partnerships, Product Management, Competitive Analysis, Strategy, Crm, Business Modeling, Virtualization, Business Strategy, Salesforce.com, Saas, Start Ups, Business Development.
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