Jamie Friscino work email
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Marketing leader with extensive B2B experience across a variety of industries (healthcare, office supplies, financial services and affiliate marketing). Adaptable problem solver and team builder. Proven ability to establish cross-functional relationships and work collaboratively to accomplish business objectives. Comfortable in the trenches, where all hands are on deck and the spotlight is on. Marketing generalist who enjoys a wide range of projects - from developing campaign strategy to going all out when decorating the office for Halloween.Areas of expertise include: Storytelling and positioning, simplifying complex business processes, qualitative and quantitative research (CSAT, NPS, User Groups), colleague development, SalesForce, lead qualification, creative development, vendor selection and managementPersonal: Father of four. Serial home renovator. Snowboarder. Amateur musician.
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Director Of Product MarketingMckesson Compile Apr 2024 - PresentIrving, Texas, Us -
PrincipalJ. Friscino Consulting Jan 2024 - Apr 2024
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Director Of Product MarketingDefinitive Healthcare Jul 2022 - Jan 2024Framingham, Massachusetts, UsLead team of three Sr. Product Marketing Managers to help drive over 56% segment growth in pipeline and 41% segment growth in revenue in two years by supporting commercial and marketing team (demand generation and thought leadership) objectives Supported a 21% increase in average deal size year-over-year by partnering with CMO, segment President, and other executives to create a persona-based go-to-market strategy for our life science teams. Deliverables included ten core messaging and positioning documents, associated sales enablement materials, unified pitch decks, website content, and moreOversaw the Marketing integration and launch of two product line acquisitions Definitive Healthcare made to expand portfolio capabilities and increase competitive advantage. Combined, the product lines contributed nearly 40% of the total segment revenue for 2023 -
Senior Product Marketing ManagerDefinitive Healthcare Nov 2020 - Jul 2022Framingham, Massachusetts, UsSupported company re-brand and IPO by creating category, solution, and product level positioning documents used in SEC filing, website copy, and sales enablement materialsArchitected the companies first content-based demand generation campaign in partnership with a client which resulted in nearly 1,200 webinar registrations and our first named case study Responsible for building and leading cross-functional launch teams in development and execution of strategy for monthly releases, ensuring alignment, readiness, and KPI tracking
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Senior Product Marketing ManagerKyruus Sep 2019 - Oct 2020Boston, Massachusetts, UsDeveloped and maintained crisp, differentiated internal messaging and external positioning for Kyruus products and services (KyruusOne, ProviderMatch Analytics)Developed thought leadership content (e.g., webinars, whitepapers, research reports, case studies) as the foundation for quarterly demand generation campaignsCreated go-to-market and enablement materials for prospect and customer facing teams, running monthly cross-functional meetings to drive adoption and ensure alignmentManaged competitive intelligence program, responsible for monitoring competitive movements, creating battlecards, and quarterly readouts to leadership (e.g., BOD, C-Suite)Collaborated and built strong relationships and rapport with teams across the organization -
Senior Manager, Client MarketingNavihealth Mar 2018 - Sep 2019Brentwood, Tn, UsManaged Client Marketing team to create differentiated experiences that reinforce deeper, more robust partnerships with our payor and provider clientsRan the naviHealth Voice of the Customer program. Evolved the Client Satisfaction Survey and established Net Promoter Score as an organizational metricDeveloped go-to market strategy and tactical deliverables for new product launches, pilot programs and feature enhancementsAnalyzed qualitative and quantitative data from a variety of feedback mechanisms (e.g., CSAT) to distill results, create segmented dashboards, and drive organizational change -
Manager, Client Retention And EngagementNavihealth Jan 2017 - Mar 2018Brentwood, Tn, Us
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Marketing Programs ManagerNavihealth Aug 2015 - Dec 2016Brentwood, Tn, UsResponsible for Product and Segment Marketing activities for the Post-Acute segment. Created the overall marketing plan, supported go-to-market activities and created both Sales and Account Management enablement collateral.
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Inbound Marketing ManagerCuraspan Health Group Oct 2013 - Aug 2015naviHealth acquired Curaspan. The products and services now serve as the core for the naviHealth Care Transitions Platform. Brought on to establish the lead generation function at Curaspan, I was responsible for both developing strategy and executing outbound and inbound campaigns to generate leads – and then nurture those leads through the funnel to an Account Executive. This required close collaboration with our Sales leadership to define process and procedure as well as extensive work in SalesForce and Marketo to create campaigns, define key performance indicators and report on revenue generated.
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Marketing Project ManagerStaples Apr 2012 - Sep 2013Framingham, Ma, UsStaples Advantage is the B2B arm of Staples, Inc. Focused on SMB customers, I specifically supported Product Marketing for the Technology and Managed Print Services business lines and sales organizations. My primary function was to plan and execute Marketing campaigns to drive sales – both in terms of lead generation as well as in incremental sales.• Responsible for business development and lead generation activities for growth categories Managed Print Services and Technology. • Developed and executed overall Marketing strategy and tactical campaigns to support Managed Print Services. • Collaborated with Database Marketing to develop customer segmentation strategies for campaigns. -
Marketing ManagerSallie Mae Mar 2012 - Apr 2012Newark, De, Us -
Marketing AssociateSallie Mae Mar 2010 - Mar 2012Newark, De, Us• Developed, planned and executed strategic marketing campaigns for key Sallie Mae B2B and B2C product lines; Campus Solutions and Retail Banking. Monitored campaign ROI and performance metrics through custom Excel dashboards.• Oversaw lead generation activities and trade show support for Sallie Mae Campus Solutions, executing multichannel show communication strategies to increase booth traffic and managing to budget of over $225,000 annually. • Developed and maintained the new customer on boarding email trigger stream for Retail Banking and Campus Solutions product lines to improve customer engagement and cross sell additional Sallie Mae products and services.
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Marketing Communications SpecialistUpromise By Sallie Mae Sep 2008 - Mar 2010El Segundo, California, Us• Coordinated the creative deliverable and final production of an ongoing queue of 60-70 multichannel marketing initiatives.• Reviewed and made recommendations to marketing briefs and creative deliverables to ensure alignment of projects with strategic business objectives and enhance effectiveness.• Managed and coordinated efforts of various departments to overcome hurdles and ensure the timely completion of projects. -
Jack Of All TradesMjs Communications Feb 2005 - Aug 2008• Planned and executed media buys of between $10,000 and $50,000 for national clients.• Created custom sales reporting to help track pricing history and improve profitability.• Resolved accounts payable issues and created invoices.
Jamie Friscino Skills
Jamie Friscino Education Details
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Boston UniversityGeneral -
Natick High School
Frequently Asked Questions about Jamie Friscino
What company does Jamie Friscino work for?
Jamie Friscino works for Mckesson Compile
What is Jamie Friscino's role at the current company?
Jamie Friscino's current role is Director of Product Marketing.
What is Jamie Friscino's email address?
Jamie Friscino's email address is jf****@****uus.com
What is Jamie Friscino's direct phone number?
Jamie Friscino's direct phone number is +161796*****
What schools did Jamie Friscino attend?
Jamie Friscino attended Boston University, Natick High School.
What skills is Jamie Friscino known for?
Jamie Friscino has skills like Email Marketing, Marketing Strategy, Lead Generation, Marketing, Direct Marketing, Advertising, Management, Marketing Communications, B2b, Project Management, Analytics, Salesforce.com.
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