As SVP of Brand Experience & Innovation at Tavistock, Juan leads the smart city strategic vision behind Lake Nona, a 17-square-mile smart district and living lab. Key projects include implementing the largest autonomous public transit network in the U.S., creating a thriving innovation ecosystem for startups to flourish, and applying AI-driven data insights to optimize urban innovation and responsive city strategies.

As Chief Experience Officer at VML. Juan was the creative force behind such industry landmarks as MyCokeRewards and continuously delivered award-winning work for some of the world's largest brands including Bridgestone, Kleenex, and Xerox.

Responsible for leading the creative, user experience and technical disciplines at Studiocom as well as co-managing the company.Studiocom was a leading digital agency in the USA. Widely recognized a creative powerhouse, the company has grown six-fold in the last 10 years and created some of the most iconic experiences online. Acquired by WPP, the largest media company in the world, Studiocom became part of VMLY&R as their first acquisition

- As a member of the senior management team transformed the company from a web development boutique to a leading digital agency with revenue over $20MM per year.- Was a key player in acquiring marquee accounts including Activision, Dunkin’ Donuts, Nestle, Mattel, The Coca-Cola Company, Philips, Baskin’ Robbins, Kimberly Clark and McCormick.- Built and led a team of outstanding creative, user experience and strategy professionals.- Was the driving force, strategist and creative lead in building CokeStudios (the first brand sponsored virtual world that grew to over 8MM members), MyCokeRewards (the largest loyalty program in the world) and BarbieGirls (The fastest growing virtual world with over 15MM users).- Positioned Studiocom as a leading brand through speaking engagements, press interviews and dozens of awards.

iKioskos provided internet access through secure, publicly accessible, kiosks in Latin America. Using a media sponsored business model the service was provided in high traffic locations, free of charge. The traffic of the network positioned the company as the largest ISP of Colombia, and one of the top ten in the region in number of users.- Created product functionality including user experience design, technical architecture and hardware platform footprint.- Developed the iKioskos core application (a media enhanced, secure, internet brosing environment).- As a member of senior management developed the strategies that resulted in creating the largest free public access network in Colombia.- Established strategic partnerships with Citibank, Pepsi, Terra Networks as well as Newspaper and Internet publishers.

Azurian provides industry-leading solutions in digital communications. The company was founded during the Internet “Boom” and still is regarded as one of the top providers of digital solutions in Latin America. - As co-founder and senior member of the management team created one of the leading Internet consulting companies in Latin America, headquartered in Miami with offices in 7 countries. - Defined the company’s go-to-market strategy, revenue models, and business processes.- Directed a multi-disciplinary team in charge of information architecture, design and user experience design for large-scale internet development projects in Latin America such as laciudad.com, calle22.com and Soho.com.co.

Wrote the technology column of Colombia's #1 business magazine, every 2 weeks.

From 1995 to its transformation into Azurian, ink was the leading provider of interactive solutions in Costa Rica, Colombia and Ecuador. Widely recognized as the first pure-play digital agency in the region, the company was a key player in the digital transformation of marketing in South America creating “new media” for companies like Apple Computer, Oracle, El Tiempo, Semana and Telecom.- Served as Creative director and team lead in more than 70 interactive media projects for clients in the banking, export, media, healthcare, and retail industries making ink one of the leading interactive design companies in Latin America.- Architected high level technology solutions with emphasis on asset management, content management, information workflow and database integration. - Single-handedly or as a hands-on team lead developed dozens of interactive and motion graphics projects including internet sites, CD-ROMS and TV network IDs, music videos, TV commercials and award winning documentaries.

As a member of the management team, created and launched the first Latin-American online community.