Independent bank founded in 1833.On peut être petite et accomplir de grandes choses...

Board Member of the Fortuite Foundation, a non-profit organization aiming at fighting against loneliness, especially for the elders (SilverClub)

The reference magazine for the 50+ in French-speaking Switzerland

Co-founder of Travel Factory Sàrl, a startup active in wine tourism. Participated in the creation of 2 brands: wines&co (wine-themed travels) and award-winning La Vigne (sustainable wine-based wellness). Reached break-even after the first year of operation.

Developed a marketing strategy that resulted in recurring market share gainsManaged teams (up to 17 people) in charge of product management, customer segmentation, sales force support, communication and event organization for the Private Banking DivisionDigitization of marketing activities including digital advertising, content marketing, social media presenceReinforcement of the "wealth management" positioning (e.g. creation of a business newsletter, videos and podcasts, online… Show more Developed a marketing strategy that resulted in recurring market share gainsManaged teams (up to 17 people) in charge of product management, customer segmentation, sales force support, communication and event organization for the Private Banking DivisionDigitization of marketing activities including digital advertising, content marketing, social media presenceReinforcement of the "wealth management" positioning (e.g. creation of a business newsletter, videos and podcasts, online discussions, a series of conferences, exclusive VIP events, advertising campaigns)Pricing management for Private Banking servicesBusiness development: identification and creation of a value proposition for new clients Show less

Management of the Division's strategic projects, including the disposal of a foreign subsidiary

Development of the 3-year strategic and financial planDefinition and implementation of strategies for several business units

Development and implementation of the 3-year strategic planLaunch of subsidiaries specialized in Private Banking, financial planning, life insurance & independent asset managementEvaluation of M&A opportunities, valuation of companies, negotiations and execution of transactions

Member of international project teams on several missions (financial sector, public sector)