BioVigil uses technology to increase hand hygiene compliance in healthcare facilities. With real-time reminders, point of care behavior modification, patient awareness, accountability, and data, BioVigil provides a solution to decrease HAIs.

• Drive lead generation campaigns to engage prospective endocrinology clinics in entering a partnership agreement to offer the d-Nav autonomous insulin management program to their patients. • Execute lead cultivation initiatives to drive prospective partners through the sales funnel with informative and engaging content. • Establish marketing kit for partner clinics to promote d-Nav to their patients.• Institute patient journey communications from onboarding through anniversaries. • Manage a team of direct reports in the execution of a marketing plan to advance go-to-market strategies and achieve growth initiatives.• Investor relation communications to secure additional funding for our start up company.

• Development and launch of a microsite for the Chrysler Pacifica Hybrid to dispel the top myths about the vehicle in the consumer market. Work included management of web and creative teams, SEO strategy, launch and ongoing site maintenance, as well as video production of owner testimonials throughout the northeast.• Co-management of a Chrysler Pacifica Hybrid concierge team that answered consumer questions by phone, email, and online chat. Implementation and launch of Zoho Desk to manage and report on inquiries. • Planned, launched, and maintained a Jeep Brand enthusiast website to showcase the lifestyles of passionate vehicle owners through textual and visual storytelling. Included identifying and developing relationships with influencers, promotional plan, ongoing strategic management, collaboration with various FCA divisions to cross-promote products, and responding to website analytics with site enhancements and adapting content strategy accordingly.• Brand development and launch of Raven Autonomy and autonomous farming products. Work includes product naming and positioning, brand strategy, internal rollout, external rollout, development of website and traditional collateral, tradeshow planning, management of lead generation campaigns, and ongoing client support.• Copywriting for DodgeGarage.com after conducting interviews of Dodge and Mopar clubs across the country.• Interim account lead for Idemitsu / Kosan during staffing transition. Managed an oil change rebate program and lead the creative team in branding assignment.• Support new business development with sales and executive leadership in responding to a variety of requests for proposals.

• Manage team of direct reports in development and execution of successful strategies to attract and retain groups, agents, and membership across traditional and digital channels• Lead merger communications and retention strategy of Health Plus group membership• Launch of new products to market through strategic communication plans • Oversee external advertising agencies and media buyer relationships • Selected and launched marketing automation email program using IBM Watson to engage group sales leads through the sales funnel• Champion of continual process improvement through value stream mapping and A3’s• Customer experience advocate via member journey mapping leading to experience enhancements by leveraging cross-functional teams• Supported the launch of a new website on a new CMS platform • Annual event management of a reception for 200 guests at the NAIAS Charity Preview• Allocate and manage an annual budget of $1 million

• Develop and implement targeted traditional and digital marketing strategies to grow membership with current and prospective small and large employer groups. Support of fully insured, network lease, and self-funded product lines. • Analyze campaign metrics and develop strategic recommendations to deliver maximum effectiveness and return on investment of current and future campaigns• Collaborate with product development, market intelligence, digital and sales teams on strategic planning and product positioning• Manage projects within budget using internal creative team as well as external agencies

• Development of social media strategies and provision of training for credit union clients across the United States• Create strategy and execute the social media component of the Michigan Credit Union League’s cooperative advertising campaign• Manage marketing client relationships to develop and execute both traditional and online marketing projects that meet client goals within defined budget parameters• Development and promotion of products including social media and SMS campaigns• Guide internal departments with development and use of social media• Present at league events to educate credit unions and promote CUSG services• Project management of website development for clients

• Research and write keyword driven content for client websites, blogs, and e-mail newsletters • Research and generate keyword and competitive analysis reports to guide optimization• Generate monthly tracking reports for client websites using Google Analytics and other tracking tools• Assist Interactive Marketing Specialist with search engine optimization, pay-per-click campaigns (Google AdWords), and social media campaigns• Development of marketing strategy, branding elements and copy • Collaborate with marketing team to strategize and execute business development and customer relationship management initiatives• Engagement and conversion of leads through SalesForce customer relationship management platform

* Development of strategic marketing campaigns for clients in a wide variety ofindustries including healthcare, finance, education, government, real estate and retail* Creation and implementation of social media, email marketing, digital, print, variabledata, billboard and radio campaigns* Writing creative and compelling copy for print and online* Editing and proofreading* Website content management and search engine optimization* Database management* Cultivation of client relations* Management of graphic design team to meet and exceed required specifications anddeadlines on projects

• Assisted team with the design, development, fielding, and reporting of a Medicare Part D study• Verification and analysis of data• Editing and proofing of survey• Management of weekly production report

• Design and administration of surveys for clients including Ford Motor Company (buy-out study) and The University of Michigan - Dearborn (nursing program feasibility, school of engineering drop-out, school of management satisfaction)• Survey design, fielding, and data analysis• Client reporting• Competitive analysis • Managed research team of 10 students to ensure deadlines were met and research methodologies were adhered to