Jonathan Fuhrman Email & Phone Number

Ann Arbor, Michigan, United States

BioVigil uses technology to increase hand hygiene compliance in healthcare facilities. With real-time reminders, point of care behavior modification, patient awareness, accountability, and data, BioVigil provides a solution to decrease HAIs.

Livonia, Michigan, United States

• Drive lead generation campaigns to engage prospective endocrinology clinics in entering a partnership agreement to offer the d-Nav autonomous insulin management program to their patients.
• Execute lead cultivation initiatives to drive prospective partners through the sales funnel with informative and engaging content.
• Establish marketing kit for partner clinics to promote d-Nav to their patients.
• Institute patient journey communications from onboarding through anniversaries.
• Manage a team of direct reports in the execution of a marketing plan to advance go-to-market strategies and achieve growth initiatives.
• Investor relation communications to secure additional funding for our start up company.

Farmington Hills, MI

• Development and launch of a microsite for the Chrysler Pacifica Hybrid to dispel the top myths about the vehicle in the consumer market. Work included management of web and creative teams, SEO strategy, launch and.
• Co-management of a Chrysler Pacifica Hybrid concierge team that answered consumer questions by phone, email, and online chat. Implementation and launch of Zoho Desk to manage and report on inquiries.
• Planned, launched, and maintained a Jeep Brand enthusiast website to showcase the lifestyles of passionate vehicle owners through textual and visual storytelling. Included identifying and developing relationships with.
• Brand development and launch of Raven Autonomy and autonomous farming products. Work includes product naming and positioning, brand strategy, internal rollout, external rollout, development of website and traditional.
• Copywriting for DodgeGarage.com after conducting interviews of Dodge and Mopar clubs across the country.
• Interim account lead for Idemitsu / Kosan during staffing transition. Managed an oil change rebate program and lead the creative team in branding assignment.

• Manage team of direct reports in development and execution of successful strategies to attract and retain groups, agents, and membership across traditional and digital channels
• Lead merger communications and retention strategy of Health Plus group membership
• Launch of new products to market through strategic communication plans
• Oversee external advertising agencies and media buyer relationships
• Selected and launched marketing automation email program using IBM Watson to engage group sales leads through the sales funnel
• Champion of continual process improvement through value stream mapping and A3’s

Southfield, MI

• Develop and implement targeted traditional and digital marketing strategies to grow membership with current and prospective small and large employer groups. Support of fully insured, network lease, and self-funded.
• Analyze campaign metrics and develop strategic recommendations to deliver maximum effectiveness and return on investment of current and future campaigns
• Collaborate with product development, market intelligence, digital and sales teams on strategic planning and product positioning
• Manage projects within budget using internal creative team as well as external agencies

Livonia, MI

• Development of social media strategies and provision of training for credit union clients across the United States
• Create strategy and execute the social media component of the Michigan Credit Union League’s cooperative advertising campaign
• Manage marketing client relationships to develop and execute both traditional and online marketing projects that meet client goals within defined budget parameters
• Development and promotion of products including social media and SMS campaigns
• Guide internal departments with development and use of social media
• Present at league events to educate credit unions and promote CUSG services

Troy, MI

• Research and write keyword driven content for client websites, blogs, and e-mail newsletters
• Research and generate keyword and competitive analysis reports to guide optimization
• Generate monthly tracking reports for client websites using Google Analytics and other tracking tools
• Assist Interactive Marketing Specialist with search engine optimization, pay-per-click campaigns (Google AdWords), and social media campaigns
• Development of marketing strategy, branding elements and copy
• Collaborate with marketing team to strategize and execute business development and customer relationship management initiatives

Dearborn, Michigan, United States

* Development of strategic marketing campaigns for clients in a wide variety ofindustries including healthcare, finance, education, government, real estate and retail* Creation and implementation of social media, email marketing, digital, print, variabledata, billboard and radio campaigns* Writing creative and compelling copy for print and online* Editing.

Troy, MI

• Assisted team with the design, development, fielding, and reporting of a Medicare Part D study
• Verification and analysis of data
• Editing and proofing of survey
• Management of weekly production report

• Design and administration of surveys for clients including Ford Motor Company (buy-out study) and The University of Michigan - Dearborn (nursing program feasibility, school of engineering drop-out, school of management.
• Survey design, fielding, and data analysis
• Client reporting
• Competitive analysis
• Managed research team of 10 students to ensure deadlines were met and research methodologies were adhered to

Certificate, Data Driven Marketing

Coursework Completed: Measuring Customer Preferences; Analyzing Segmentation and Targeting; Using Data for Positioning Brands; Predicting.

Masters Of Science, Integrated Marketing Communications

Activities and Societies: Coursework Completed: Marketing Principals, Strategies, and Tactics; Audience Behavior; Marketing Communications.

Bba, Marketing

* GPA: 3.6 * Graduated with high distinction