Juan Felipe Urbina Gomez Email & Phone Number

Bogotá

- Responsible for designing, developing and managing data science projects for the Digital Sales & Commercial team in Latin America, and for executing regional pilots for data science projects developed by the global data science team.- Managed and updated a data tool developed in R-Shiny that tracks and visualizes renewal status for Technology Support Services contracts.- Developed a segmentation algorithm in SAS, to identify new clients for the Commercial segments based on data collected from financial and sales databases.- Designed a set of dashboards in Tableau to visualize the business pipeline for new clients with detailed geographical and product data to be used by global and regional sales teams.- Developed a quarterly prediction algorithm in R for the commercial stream revenue in Latin America. The algorithm processed financial data from accounting databases and used time series analysis to generate predictions at market and product level.- Worked in exploration projects to predict performance of sales opportunities based on different factors by using mixed effects logistic regression models.

- Led the Data Science team under an exclusive contract to provide syndicated data products to451 Research’s Mobility Team (previously known as Yankee Group). Some of the final clientsincluded Apple, McKinsey, AT&T, Verizon, Nextel, Telefonica, Orange and America Movil.- Coordinated and supervised a 7-person Data Team that delivered high-quality quarterly updatesfor 451 Research's mobility data products (more than 4 million data points in surveys results,market monitors and forecasts for 65 countries and 7 regional totals).- Created and updated 5-year annual forecasts for wireless subscribers, consumer devices, M2Mand consumer mobile applications research teams.

- Conducted market research for the US marketing plan of a Mexican IT company- Developed supporting documentation in English and Spanish for the project- Generated leads and contacts for the client in the US market

- Graded assignments and case studies for 85 students in the New Product Development course for the Paul Merage School of Business MBA Program. - Conducted review sessions with the students to solve questions about data clustering, factor analysis and conjoint analysis using Excel, SPSS and ACA-Conjoint software.

- Developed a price elasticity model for each product line, based on historical sales data. Enhanced the initial model to obtain separate demand functions, which was to be used to develop future pricing strategies by predicting demand based on different scenarios. - Conducted market research to collect secondary data for each product segment from different sources. Used Excel and JMP statistical software to calculate multiple regressions and identify significant factors that influenced retail sales.- Designed a slideshow with the result of the project which was presented the in a cross functional managers meeting

- Led the Engineering Department during the start of production of General Motor Colombia’s On-Star system. Supervised 11 employees.- Managed relationships with the client’s Engineering Department allocating human and physical resources in time for all technical activities required by the client.- Redesigned the in-plant product test procedures, working within a cross functional team with the client, and eliminated redundant steps for the process obtaining a 60% reduction in test times: final times were set below the client’s maximum timing goals for this kind of procedures.- Established laboratory test procedures using new tools designed and developed within the Engineering Department, which improved productivity in 400%. Fulfilled laboratory’s ISO Quality System documentation requirements.

Designed a new algorithm for improving UMTS cellular network management. Collaborated in an International team for a European Union founded project (CELLO). Wrote CELLO project documentation, according to the IEEE document standards.

Mba, Marketing & Strategy

Activities and Societies: Marketing Association, VP of Technology Business and Technology Association, VP of Marketing Key Assets Club, VP.

M.S., Wireless Systems

B.Sc., Electrical Engineering