Jennifer Finch Warlick Email & Phone Number

Orlando, FL, US

• Lead pricing and packaging efforts for MSI Software Enterprise products and services while maintaining a broad strategic view of the entire product catalog.
• Identify and help set the vision, prioritization, and roadmap for pricing initiatives that contribute to MSI’s strategic goals and revenue growth.
• Support the transformation from individually sold point products to tiered suite aaS subscriptions.
• Understand the competitive landscape and Motorola Solutions’ competitive position to inform the portfolio pricing strategy.
• Assist in determining customer willingness to pay and price elasticity across the portfolio by executing qualitative/quantitative pricing research, conjoint/DCM studies.
• Develop data and fact-based product pricing models and metrics (e.g., product and customer dispersion analysis, waterfall analysis) and identify potential pricing risks/opportunities.

Orlando, Florida, United States

• Lead resort wide admission analysis of standard product pricing, Marquee Event pricing and potential promotion/niche offers utilizing a combination of consumer insights research, conjoint analysis, demographic trends.
• Establish baseline historical performance, through analysis of transactional level metrics such as volume, revenue, penetration, percapita, and pricing while adjusting for seasonality and offer impact.
• Monitor ongoing performance, establish key performance tracking metrics.
• Brainstorm/conceptualize potential new offers to address business needs.
• Develop detailed pricing models using SQL query data and Excel to analyze complex product and pricing scenarios, test price and demand sensitivity and identify options which maximize profitability.
• Collaborate with internal partners on development and expansion of new dynamic pricing functionality.

Orlando, Florida, United States

• Lead the pricing team in pursuit of revenue optimization of admission products.
• Leverage quantitative and qualitative data to determine the strategic impact of adjustments to existing products and pricing and introduction of new products.
• Utilize a combination of current business trends, consumer research, conjoint analysis, competitive actions, and historical ticket performance to inform analytics.
• Partner with key stakeholders across Marketing & Sales, FP&A, Strategy, Marketing Science and Consumer Insights to produce comprehensive recommendations that align across various business goals.
• Implement and manage seasonal and dynamic pricing for single day and event tickets.
• Full ownership of approval process from partners through senior leadership.

Orlando, Florida, United States

• Develop detailed pricing models to analyze complex product and pricing scenarios, test pricing and demand sensitivity to identify options which maximize profitability.
• Focus on marquee event pricing and opportunities for improvement.
• Take complex analytics and craft into easily communicable stories.
• Manage Sales & Marketing partnerships to enhance product recommendations.

Master Of Science (Ms), Management

Bachelor Of Science, Psychology