As lead Frontend Engineer in a very demanding and fast paced startup-like culture, my responsibilitieswere focused on developing the frontend of their fully custom Shopify Plus store, integrations andEmail development and design.Developed API driven triggers in Klaviyo for numerous complex email flows. Used metafields to displaydynamic data per customer's purchase history. Integrated with the Flow API to push variables intoKlaviyo.Coded over 35 Shopify Notification emails using Shopify Liquid, HTML and CSS based on Figmadesigns. Implemented several dynamic YMAL recommended product sections, customer information,metafield driven status and shipping variables.Built out numerous landing pages, theme components, PDPs and Add-to-cart modifications andupdates using Liquid, HTML, CSS and Javascript. Integrated Payment gateways with the PDP and Checkout.

I assisted and led key implementations and projects for Sleepme, using Shopify Liquid and Javascript tobuild components, landing pages, PDPs, emails, and a corporate site using VueJS.Using Segment.io and Google Tag Manager I audited existing apps and pixels while we built out thenew Headless CMS website, and implemented over 30 integrations with our new Headless storefront,building custom events and triggers using Javascript, debugging and pushing.Focused on optimizing SEO and CRO on-site, used VWO and Google Optimize to perform A/B SplitTesting from PDPs to Checkout.Integrated numerous payment gateways, Affirm, Split, Zip and others, with the existing storefront andthen with the new Headless CMS store.Managed a library of metafields, used on-site for customer variables.Designed and developed 50+ landing pages while working with affiliates and influencers, using ShopifyLiquid, Shogun and Javascript for dynamic data.Developed countless landing pages and components over 3 years time during several rebrands thecompany experienced.

As the lead of design in the marketing department at Chilitechnology (later rebranded as OOLER, andfinally Sleepme), I designed thousands of digital ads, static and animated, generated 3D animationsbased on CAD models, designed materials, website components, landing pages and emails. Ledsummer interns in design and ad-related work.Used Google Analytics extensively, VWO for split-testing, hotjar and other apps to monitor and makeinformed decisions on digital ad and design direction working very closely with the director of marketing.Led the frontend design of a new Ooler.co Shopify Plus storefront, including on-site banners, popups,theme components, homepage layouts, PDP structure and visual aesthetic.Designed and developed a fresh new brand-style asset guide and digital direction for Ooler.co with theCEO and Marketing Director.Designed and illustrated 50' CES show banners, materials, physical displays and packaging for theproduct and accessories. Developed the structure of the product box and exterior graphics, usermanuals and 3D on-site instructions.Created 2D animated infographics and digital charts driven by data provided by head of research.Drew and illustrated Ooler store merch used for affiliates and sold to the public, t-shirts, battery pack,thumb drive graphics to name a few.

My position as head of IT and repair for Chilitechnology(Sleepme), consisted of hands on diagnostictesting and repair of health improvement products manufactured and sold by the company.Daily receipt of customer product, organization and fast technical assessment of product issues,labeling and categorizing using Zendesk software, Shipstation and Shopify.Managed customer calls and emails, organizing and scheduling repair and shipment of product.Diagnosed technical issues with the customer, ran through diagnostic tests digitally and via phone callor in-person. Used Zendesk for customer and teammate communication, diagnosis and assessmentand providing descriptive updates.Provided support to immediate team for technical issues and updates.