Experienced Executive Vice President with focus on and passion for Sales Marketing and strategy, having been instrumental in making the company Bosch, Siemens and BSH an industry leader. I led the digital repositioning of the Siemens brand, enhancing its global presence and profitability. As Head of BSH Marketing global,I have been the strategy head of BSH and realigned BSH brands—Bosch, Siemens, Neff, and Gaggenau globally and locally —using digital marketing strategies to boost customer engagement and loyalty. As the global Product Marketing Division Leader I managed three product divisions with full sales and profit responsibilities, achieving significant market success in Europe, USA and Asia. My digital transformation initiatives optimized online interactions and used data analytics for targeted marketing and improved customer experience.My international experience includes work in the UK, South Africa, and the USA, along with advanced training in leadership, digital marketing, and innovation. These experiences have given me deep insights into using digital platforms and technologies to drive business growth and market leadership.With my extensive experience in B2B and B2B2C including major project business practice I managed professionally transformation of organizations and processes as well as digitalization of data, systems and management tools. High analytical person with a sharp strategic view acting result driven, assertive and decisive. Excellent feel for developing global markets leveraging latest technology possibilities like IoT, AI, Big data and Cloud environments. Leadership and people management as well as talent development successfully proven in different cultures. Since April 2024 Jürgen is an External Adviser to a well known Consulting company and member of a advisory board to a mid size company.